United States
United Kingdom
Canada
Australia
New Zealand
Ireland
Video taking off 78x its usual first day
Trump threatens Democrats with imprisonment over letters, TODAY reports
The president's response to prospective investigations comes as Stephen Miller replaces Susie Wiles as White House chief of staff.
In short
On YouTube, TODAY has 5,130,000 subscribers and 4,487,388,011 views in all, as of November 11, 2026. In the last 7 days it gained 10,000 subscribers and 11,120,820 views. By YouTube subscribers it is No. 583 of the 5,393 channels on Trari, and No. 10 of 36 in category "Talk shows and late night". On Instagram, @todayshow has 5,655,464 followers. The account gained 5,164 followers in the last 7 days.
YouTube: The numbers today
subscribers
5,130,000
▲ 10,000 in the last 7 days
▲ 20,000 in the last 30 days
▲ 20,000 in the last 30 days
total views
4,487,388,011
▲ 11,120,820 in the last 7 days
▲ 40,851,745 in the last 30 days
▲ 40,851,745 in the last 30 days
views a day (current pace)
1,182,077
on a typical day: 1,386,790
Videos on the channel
56,947
15+ uploaded in the last 7 days
Last upload
today
November 11, 2026
Views per subscriber
874
Next milestone
10,000,000 subscribers
4,870,000 subscribers to go
Instagram: The numbers today
@todayshow · The account on Instagram
Followers
5,655,464
▲ 332 since yesterday
▲ 5,164 in the last 7 days
▲ 5,164 in the last 7 days
Posts
60,477
Place on Instagram
| Among all channels on Trari | In the category Talk shows and late night | |
|---|---|---|
| By Instagram followers | 184 of 2,448 | 7 of 29 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Talk shows and late night
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| On Dec. 31, 1962, TODAY aired a piece from Barbara Walters, who dressed up in… | Reel | November 11, 2026 | 64,818 | 582 | 8 |
| In what may be one of the most visually striking moments ever on TODAY, Katie… | Reel | November 10, 2026 | 112,686 | 886 | 14 |
| "Great music came out of there." Riley Green was a "TRL" fan, even if he… | Reel | November 10, 2026 | 36,374 | 628 | 9 |
| Meghann Fahy has a bob now, inspired by Rachel Green's hairstyle in "Friends" —… | Reel | November 10, 2026 | 200,750 | 1,901 | 18 |
| John C. Reilly is taking on a role for a "grown ass man" in his new film, "How… | Carousel | November 10, 2026 | - | 938 | 7 |
| Talk about a Y2K throwback! Kelly Clarkson takes a trip down memory lane,… | Reel | November 10, 2026 | 74,897 | 1,416 | 15 |
| Ayesha Curry says her husband, Stephen Curry, is the hardest working person she… | Reel | November 10, 2026 | 284,290 | 10,031 | 322 |
| Even though Dustin Hoffman has seven Best Actor Oscar nominations (and two wins)… | Reel | November 10, 2026 | 29,445 | 263 | 3 |
Of the 15 latest posts: 12 Reels, 2 carousels and 1 photo.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 10, 2026 7.4x its usual first day Trump Blames Midterm Losses on Immigration: 'It W… The video opened at a pace of 61,038 views a day, 7.4 times a normal first day on this channel (8,194).
Video taking off 111x its usual first day
Kornacki sees a governing coalition unravel in historic midterm results
His TODAY breakdown moves from Democrats' projected congressional majorities to the Republican rebuilding question, with a detour through t…
Video taking off 80x its usual first day
Nikki Haley calls Republicans "tone deaf" after midterm losses
Her TODAY interview also carries a warning for Democrats: their success depends on what they do with power.
The video drawing the most views now
Gary Sinise Talks Love, Loss and Resilience in Moving Memoir
- Video published
- November 10, 2026
- Video views so far
- 16,953
- Video views, pace per day
- 25,283
- Views in its first 12 hours
- 16,953
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Talk shows and late night | |
|---|---|---|
| By subscribers | 583 of 5,393 | 10 of 36 |
| By views gained this week | 617 of 5,274 | 10 of 33 |
| By views gained in the last 30 days | 676 of 5,043 | 10 of 34 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 2.4% of all views the category's channels gained this week
- Subscriber growth this week
- 0.2% on this channel, 0.2% on the category's middle channel
Subscribers in the category Talk shows and late night
Views gained this week in the category Talk shows and late night
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 5,130,000 subscribers +0.20% (+10,000)
- Instagram · 5,655,464 followers +0.09% (+5,164)
From November 4, 2026 to November 11, 2026: on YouTube from 5,120,000 to 5,130,000 subscribers (+0.20%), on Instagram from 5,650,300 to 5,655,464 followers (+0.09%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 5,130,000 | 5,655,464 |
| November 10, 2026 | 5,130,000 | 5,655,132 |
| November 9, 2026 | 5,120,000 | 5,654,921 |
| November 8, 2026 | 5,120,000 | 5,654,503 |
| November 7, 2026 | 5,120,000 | 5,653,659 |
| November 6, 2026 | 5,120,000 | 5,653,195 |
| November 5, 2026 | 5,120,000 | 5,652,074 |
| November 4, 2026 | 5,120,000 | 5,650,300 |
YouTube: Total views, last 30 days
October 13, 2026: 4,447,606,925 views → November 11, 2026: 4,487,388,011 views · average: 1,371,761 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 Barbara Walters Works a Shift at the Playboy Club in 1962 | November 11, 2026 | 1:29 short | 58 | - | 58 (3 hours) | 1 | 0 |
 John C. Reilly Shows Off Driving Skills in ‘How to Rob a Ba… | November 10, 2026 | 6:49 | 1,273 | - | 1,273 (5 hours) | 19 | 3 |
 Katie Couric Televises Her Colonoscopy on TODAY in 2000 In … | November 10, 2026 | 1:03 short | 275 | - | 275 (5 hours) | 6 | 0 |
 Ayesha Curry Talks Starring in ‘Second Chance Holiday’ | November 10, 2026 | 4:52 | 3,577 | - | 3,577 (6 hours) | 45 | 10 |
 Riley Green on "TRL" | November 10, 2026 | 0:21 short | 975 | 2,457 | 975 (6 hours) | 11 | 1 |
 Gwyneth Paltrow’s ‘The Goop Guide’ Heads to Netflix | November 10, 2026 | 0:41 short | 810 | 2,023 | 810 (7 hours) | 5 | 0 |
 Meghann Fahy has a Bob | November 10, 2026 | 0:35 short | 5,191 | 12,022 | 5,191 (7 hours) | 101 | 1 |
 Kelly Clarkson Y2K Throwback | November 10, 2026 | 0:45 short | 2,897 | 5,261 | 2,897 (9 hours) | 107 | 3 |
 Get a Look at New ‘The More You Know’ PSA With Reba McEntire | November 10, 2026 | 1:15 short | 1,303 | 2,365 | 1,303 (9 hours) | 18 | 0 |
 Ayesha Curry on Steph Curry's 18th NBA Season | November 10, 2026 | 0:36 short | 12,371 | 21,494 | 12,371 (10 hours) | 300 | 13 |
 Meghann Fahy Talks ‘The Good Daughter,’ New Bob Haircut, Mo… | November 10, 2026 | 4:51 | 3,152 | 5,163 | 3,152 (10 hours) | 20 | 1 |
 Dustin Hoffman Was Skeptical of Acting Success: 'I Was Supp… | November 10, 2026 | 0:47 short | 2,548 | 3,947 | 2,548 (11 hours) | 44 | 0 |
 Gary Sinise Talks Love, Loss and Resilience in Moving Memoir | November 10, 2026 | 6:27 | 16,953 | 25,283 | 16,953 (12 hours) | 53 | 6 |
 Carson Daly Gets Standing Ovation on 'The Voice' | November 10, 2026 | 1:05 short | 7,610 | 11,061 | 7,610 (12 hours) | 64 | 3 |
 Holiday Job Forecast: How to Land a Short-Term Gig | November 10, 2026 | 3:54 | 2,964 | 4,305 | 2,964 (12 hours) | 21 | 1 |
Audience engagement
- likes per 1,000 views
- 13.2 in the category: 25.2
- comments per 1,000 views
- 0.7 in the category: 1.2
- a video's usual first day on this channel
- 6,063 views
- short vs long
- 10 short (up to 3 minutes), 5 long
average views per short video: 3,403
average views per long video: 5,583
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 See What Happens When A Plane Violates Presidential Airspac… | July 10, 2017 | 4:57 | 33,507,424 |
 Woman Who Called Police On Black Girl Selling Water To Go T… | June 25, 2018 | 3:19 | 29,991,052 |
 Conjoined Twin Sisters Tell Their Story: ‘Being By Her … It… | August 13, 2018 | 12:36 | 26,574,744 |
 Meet The Woman Who Learned That Her Mother Passed As White … | February 5, 2018 | 10:11 | 23,429,362 |
 ‘Pretty Woman’ Cast Reunites 25 Years Later | TODAY | March 24, 2015 | 8:10 | 23,283,266 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Video shows Chinese fighter jet flying in front of US milit… | June 5, 2023 | 0:32 | 55,268,705 |
 Young fan cries meeting Jung Kook 🥺 | November 8, 2023 | 0:52 | 18,757,320 |
 Gypsy Rose Blanchard set to be released from prison | December 27, 2023 | 1:00 | 13,979,649 |
 Margot Robbie's reaction to Matthew McConaughey being in th… | September 16, 2025 | 0:17 | 11,609,907 |
 Sylvester Stallone's daughters say dates don't return after… | May 11, 2023 | 0:32 | 9,256,132 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video taking offTrump Blames Midterm Losses on Immigration: 'It W… The video opened at a pace of 61,038 views a day, 7.4 times a normal first day on this channel (8,194).
- Video taking offStephen Miller Takes Over as White House Chief of… The video opened at a pace of 39,913 views a day, 7.5 times a normal first day on this channel (5,337).
- Video taking offLoose Corgi Steals the Show at Panthers-Broncos G… The video opened at a pace of 40,016 views a day, 7.5 times a normal first day on this channel (5,337).
- Video taking offTrump Signals He'll Go to Battle With Dems Over I… The video opened at a pace of 415,151 views a day, 78 times a normal first day on this channel (5,291).Read the story
- Video taking offMartha Stewart Apologizes for Halloween Costume: … The video opened at a pace of 47,962 views a day, 5.7 times a normal first day on this channel (8,412).
- Video taking offMeet the Woman Donating the 2026 Rockefeller Chri… The video opened at a pace of 40,373 views a day, 4.8 times a normal first day on this channel (8,412).
- Video taking offKornacki: Why the Midterm Election Results Are Hi… The video opened at a pace of 928,937 views a day, 111 times a normal first day on this channel (8,348).Read the story
- Video taking offWave of Bomb Threats Target Flights All Across Eu… The video opened at a pace of 59,897 views a day, 11 times a normal first day on this channel (5,272).
- Video taking offContenders Emerge for 2028: Vance, Newsom, Ossoff… The video opened at a pace of 478,434 views a day, 91 times a normal first day on this channel (5,272).
- Video taking offScarlett Johansson on Developing Her Accent for ‘… The video opened at a pace of 36,663 views a day, 4.4 times a normal first day on this channel (8,348).
- Views jumpThe whole channel ran that day at 3,739,700 views a day, 2.8 times a normal day (1,336,963).
- Video taking offMidterms 2026 Recap: Democrats Flip Seats in Deep… The video opened at a pace of 178,112 views a day, 22 times a normal first day on this channel (8,040).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
Video taking off 78x its usual first day
Trump threatens Democrats with imprisonment over letters, TODAY reports
The president's response to prospective investigations comes as Stephen Miller replaces Susie Wiles as White House chief of staff.
Video taking off 111x its usual first day
Kornacki sees a governing coalition unravel in historic midterm results
His TODAY breakdown moves from Democrats' projected congressional majorities to the Republican rebuilding question, with a detour through t…
Video taking off 80x its usual first day
Nikki Haley calls Republicans "tone deaf" after midterm losses
Her TODAY interview also carries a warning for Democrats: their success depends on what they do with power.
Video taking off 86x its usual first day
Steve Kornacki puts a polling caveat on Democrats' midterm hopes
TODAY's Election Day explainer drew more than half a million views, pairing the path to congressional control with a warning about voters p…
Video taking off 71x its usual first day
Learjet was out of control before Florida crash, TODAY analyst says
NBC's Jeff Guzzetti distinguishes the fatal descent from an emergency landing attempt, while Tom Costello examines weather and recorder-rec…
Video taking off 23x its usual first day
Trump arch lawsuit puts congressional approval in question
TODAY's Julie Tsirkin reports on Virginia and D.C.'s effort to halt groundbreaking near Arlington National Cemetery.
This week on the channel +8.6M views this week
Jack McBrayer's NBC page outfit finds another wearer on TODAY
Alexander Skarsgård borrows the uniform, while Craig Melvin becomes Snoop Dogg and Laura Jarrett channels Simone Biles.
Video taking off 55x its usual first day
TODAY reports $6 billion Binance theft as tech stocks tumble
Brian Cheung explains what was frozen, Binance's promise to cover losses and the unease surrounding huge AI investments.
Video taking off 48x its usual first day
Escaped prisoner's truck found in Illinois as manhunt widens
TODAY's Maggie Vespa reports on the search for Jacob Morley, with Marion's police chief saying his connection to the city remains unclear.
Video taking off 15x its usual first day
TODAY's Spain crash report recalls January disaster on same line
NBC's Raf Sanchez describes carriages thrown into a field after two high-speed trains collided in central Spain.
Video taking off 57x its usual first day
Steve Kornacki's midterm map follows Latino voters and Obama-Trump counties
The TODAY segment moves from national polling to Texas, Ohio and Iowa, drawing an unusually large audience for the channel's Shorts.
Video taking off 9.6x its usual first day
Eric Bauza died of cardiovascular disease, TODAY reports
The Emmy-winning voice of Bugs Bunny and Daffy Duck was 46; TODAY's brief report also notes his work on "Coyote vs. Acme."
Video taking off 32x its usual first day
Musk acknowledges Starlink slowdown in Ukraine, TODAY reports
Willie Geist's brief report pairs Zelenskyy's confirmation of restored service with Musk's explanation for the disruption.
Video taking off 11x its usual first day
Téa Leoni calls her archival TODAY look "Covid bangs"
Her trip through the archives with Tim Daly accompanies a new interview about playing newlyweds together again.
Video taking off 44x its usual first day
The Earhart 'object' off Nikumaroro was debris and tree trunks
Archaeologist Rick Pettigrew's team rules out one satellite lead, yet still believes the Electra lies somewhere nearby.
Video taking off 85x its usual first day
Ted Cruz calls Trump's Russian sanctions waiver "a mistake" on Sunday TODAY
Yamiche Alcindor follows the dispute from Washington to Kentucky, where voters and protesters talk about what gas costs them.
This week on the channel +11M views this week
Domhnall Gleeson welcomes TODAY's Irish field trip
Carson Daly visits Adare Manor, Craig Melvin picks up a violin, and Sheinelle gets a dance lesson in Kenmare.
Video taking off 29x its usual first day
Trump calls for new Ukrainian leader after diesel-deal criticism
Yamiche Alcindor's Sunday TODAY report draws an unusually large early audience for the program's short-form coverage.
Video taking off 15x its usual first day
Christa Pike is awake and speaking, Aaron Gilchrist reports for TODAY
The Short on the Tennessee death row inmate's hospital recovery shared the day with a second fast-moving news report, on Republicans and Tr…
Video taking off 49x its usual first day
Trump at 27% among Latino voters: Kristen Welker brings the poll to Sunday TODAY
The Meet the Press moderator's short conversation with Willie Geist led a Sunday when the show's news clips ran well ahead of its usual pac…
Video taking off 16x its usual first day
Shoes off at the door? Joe Fryer's germ report sends TODAY's comments around the world
Viewers from Korea, Scandinavia and Hawaii say the question was settled long ago, and a Winnie-the-Pooh centenary visit to the New York Pub…
Video taking off 16x its usual first day
Same cart, different price: TODAY's 'Gouged' segment draws sixteen times its usual start
Vicky Nguyen's report with author Lindsay Owens on price experiments and personalized pricing left Craig Melvin, Justin Verlander and Stars…
Video taking off 19x its usual first day
A Cornell investigation report runs eighteen times TODAY's usual first day
NBC's Maggie Vespa reports on the university's statement that campus police handed all the evidence to local prosecutors at the time.
Video taking off 19x its usual first day
Backpack, once a cub riding his mother, is TODAY's Fat Bear Week champion
Jenna Bush Hager's short Morning Boost about the winning bear's name drew far more than the farm, fashion and baseball segments posted the …
Video taking off 19x its usual first day
Sylvester Stallone brings 'The Steps' to TODAY and draws a crowd
The memoir interview pulled far ahead of a usual TODAY first day, on a channel otherwise running a little above its normal pace.
Video taking off 71x its usual first day
Verlander and Upton's meet-cute outpaces TODAY's usual start seventyfold
A baseball ace and his wife talking about the end of his pitching career and the day they met drew a morning-show crowd that most TODAY upl…
This week on the channel 15 videos this week
Sabrina Carpenter joins Tom Holland's Fred Astaire film on TODAY
She is reported to play Ginger Rogers, with Margaret Qualley as Fred's sister Adele, in a biopic Holland first revealed nearly five years a…
Video taking off 172x its usual first day
TODAY's White House press access segment starts 170 times faster
NBC's long-running morning show usually sees its new uploads begin quietly, which makes this Washington story's first day stand out.
Video taking off 228x its usual first day
TODAY's White House press access segment starts two hundred times faster
A single day-old news clip is drawing views at almost the pace of NBC's entire morning-show channel.