Sylvester Stallone brings 'The Steps' to TODAY and draws a crowd
The memoir interview pulled far ahead of a usual TODAY first day, on a channel otherwise running a little above its normal pace.
TODAYStory of Why this story? The video opened at a pace of 74,643 views a day, 19 times a normal first day on this channel (3,842).
Sylvester Stallone on New Memoir ‘The Steps’ and ‘I Play Rocky’
Sylvester Stallone sat down with TODAY to talk about a new memoir called 'The Steps', and within fourteen hours of going up the interview had drawn close to 57,000 views.
That is an unusual pace for this channel. A new TODAY upload normally opens to a few thousand views on its first day, and this one is heading for nearly twenty times that. The rest of the morning show's channel was only slightly busier than usual, so the lift comes almost entirely from this one conversation.
The title pairs the book with 'I Play Rocky', and both point back to the role that made Stallone's name. He wrote the screenplay for the 1976 original and played Rocky Balboa, the Philadelphia boxer whose run up the steps of the city's art museum became one of cinema's best-known training scenes. A memoir called 'The Steps' will be hard for any fan of the films to read any other way.
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- Channel
- TODAY
- Subscribers
- 5,110,000
- Channel views, pace per day
- 1,357,045 (on a normal day: 1,219,733)
- Video published
- September 29, 2026
- Video views so far
- 56,690 (less than a day online)
- Video views, pace per day
- 74,643
The numbers
For a channel whose new videos usually start small, the figures below show how far this interview broke from the routine.
💡 Test your knowledge
In which city is the original Rocky set?
Rocky Balboa is a Philadelphia boxer, and the film's famous training run ends on the steps of the Philadelphia Museum of Art.
