Video taking off 71x its usual first day

Verlander and Upton's meet-cute outpaces TODAY's usual start seventyfold

A baseball ace and his wife talking about the end of his pitching career and the day they met drew a morning-show crowd that most TODAY uploads never see.

Why this story? The video opened at a pace of 274,448 views a day, 71 times a normal first day on this channel (3,842).

Justin Verlander and Kate Upton Talk MLB Retirement, Meet-CuteJustin Verlander and Kate Upton Talk MLB Retirement, Meet-Cute

Thirteen hours after it went up, the segment with Justin Verlander and Kate Upton had passed 200,000 views. The morning show's channel posts a steady stream of clips, and most of them open to a much smaller audience. This one is on course for a first day around seventy times what a new TODAY upload usually manages.

The title promises two conversations in one. The first is about Verlander's retirement from Major League Baseball. That is a big subject for one of the defining starting pitchers of his era, a player who won World Series titles with the Houston Astros in 2017 and 2022. The second is lighter: the couple's meet-cute, the story of how they first met.

Upton comes to the couch with her own fame. She was a Sports Illustrated Swimsuit cover model long before this morning-show visit. That pairing gives the clip two audiences at once, baseball people saying goodbye to a long career and viewers who know her from the magazine covers.

Published on Trari

The facts
Channel
TODAY
Subscribers
5,110,000
Channel views, pace per day
1,357,045 (on a normal day: 1,219,733)
Video published
September 29, 2026
Video views so far
204,009 (less than a day online)
Video views, pace per day
274,448

The numbers

Here is how the Verlander and Upton segment compares with a typical first day on TODAY's channel.

the video's first day
usual first day here
3,842
this video
274,448
subscribers
5,110,000
total views
4,430,645,539
views per day
1,357,045
typical day: 1,219,733
the video
views
204,009
likes
1,129
comments
83
days online
1
compared with similar channels (subscribers)
The Graham Norton Show
5,730,000
Good Morning America
5,500,000
Late Night with Seth Meye…
5,310,000
TODAY
5,110,000
CBS Mornings
3,320,000
The Onion
3,280,000
As of September 30, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Kate Upton became famous as a cover model for which magazine's annual swimsuit issue?

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