TODAY's White House press access segment starts 170 times faster
NBC's long-running morning show usually sees its new uploads begin quietly, which makes this Washington story's first day stand out.
TODAYStory of Why this story? The video opened at a pace of 778,352 views a day, 172 times a normal first day on this channel (4,534).
White House Press Access at the Center of Trump-Media Clash
This one took off. "White House Press Access at the Center of Trump-Media Clash," posted on September 27, opened at a pace roughly 170 times what a new TODAY upload usually manages on its first day.
The channel is anything but small, and its large library keeps plenty of people watching every day. Its fresh uploads, though, tend to begin modestly. This segment was already past 300,000 views within about a day, a start the channel's new videos rarely come close to.
TODAY has been NBC's morning program since 1952, and its channel carries segments from the broadcast. This time the upload setting the pace was a story from Washington about press access at the White House.
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- Channel
- TODAY
- Subscribers
- 5,110,000
- Channel views, pace per day
- 1,204,476
- Video published
- September 27, 2026
- Video views so far
- 324,595 (less than a day online)
- Video views, pace per day
- 778,352
The numbers
The figures below show how far this segment's first day ran ahead of a typical new TODAY upload.
