Jack McBrayer's NBC page outfit finds another wearer on TODAY

Alexander Skarsgård borrows the uniform, while Craig Melvin becomes Snoop Dogg and Laura Jarrett channels Simone Biles.

Channel: TODAY Story of November 1, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

Jack McBrayer Lent His NBC Page Outfit to Alexander Skarsgård for Halloween

An NBC page uniform makes a particularly fitting costume for TODAY's week of newsroom updates and on-air dress-up. Jack McBrayer lent his to Alexander Skarsgård, giving the channel a small television crossover: McBrayer played the relentlessly cheerful NBC page Kenneth Parcell on 30 Rock.

The outfit-lending clip has reached roughly 32,000 views, making it the week's most-watched entertainment upload. Craig Melvin's Snoop Dogg transformation is close behind and currently gathering views at a slightly faster daily pace. A separate getting-ready upload gives Melvin's costume its own prelude, while Laura Jarrett's Simone Biles tribute brings an Olympic theme to the lineup. Brian Cheung, meanwhile, delivers costume, candy and spooky-movie facts dressed as George Washington. Even the explainer gets a wardrobe change.

Across TODAY's 15 uploads, the most-watched was Garrett Haake's report, "Mary Peltola Denies Knowing About Alleged Plot to Confuse Voters." It covers investigations into an alleged Alaska ballot scheme and includes Peltola's denial that she knew about another candidate sharing incumbent Dan Sullivan's name. The report drew most of its viewing in its first day; the McBrayer and Melvin clips have more momentum now.

Channel-wide viewing is running above TODAY's usual daily pace, while its subscriber count was unchanged over the week. Among nearby morning-show channels, TODAY's weekly views fell between Good Morning America and CBS Mornings. For this week's lighter viewing, though, the distinctive detail is a borrowed uniform with a sitcom connection.

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More from TODAYVideo taking off 23x its usual first dayTrump arch lawsuit puts congressional approval in questionTODAY's Julie Tsirkin reports on Virginia and D.C.'s effort to halt groundbreaking near Arlington National Cemetery.Channel: TODAY · Story of November 2, 2026 Also in Talk shows and late nightVideo taking off 11x its usual first daySunrise asks Plibersek who should qualify for green subsidiesA looming rate rise puts electric-car and home-battery support under scrutiny as ministers search for budget savings.Channel: Sunrise · Story of November 2, 2026 A different discovery todayA video worth knowingNileBlue's skull candy hits every taste at once, but no flavorA sweetener thousands of times stronger than sugar, a famously bitter compound and pure capsaicin go into the brass-molded drops, and the verdict surprises eve…Channel: NileBlue · Story of November 2, 2026

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Jack McBrayer's NBC page outfit finds another wearer on TODAY The full story on Trari: https://trari.com/en/story/today-22695/?from=kit

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The videos drawing views on TODAY right now

Mary Peltola Denies Knowing About Alleged Plot to Confuse Voters42,899 views · 2026-10-30 Craig Melvin Dressed as Snoop Dogg for Halloween29,673 views · 2026-10-30 Laura Jarrett as Simone Biles11,034 views · 2026-10-30 Craig is Ready to Dress Up As Snoop Dogg6,567 views · 2026-10-30 Get in the Halloween Spirit With These Ghoulish Halloween Facts5,956 views · 2026-10-30 Kid Nails Erling Haaland Costume5,907 views

The numbers

Here is how TODAY's uploads and audience moved over the week.

views gained this week: this channel and similar channels

The Graham Norton Show

26,876,069

LastWeekTonight

17,317,348

Late Night with Seth Meye…

14,276,452

CBS Mornings

9,264,016

TODAY

8,554,190

Good Morning America

6,701,541

The Onion

4,339,395

Real Time with Bill Maher

3,211,756

This Morning

2,858,975

subscribers

5,120,000

no significant change in the last 7 days

total views

4,472,617,509

views per day

1,535,083

typical day: 1,278,228

first-day views of each video posted this week

Mary Peltola Denies Knowing About Alleg…

42,316

Jack McBrayer Lent His NBC Page Outfit …

17,125

Craig Melvin Dressed as Snoop Dogg for …

12,756

Laura Jarrett as Simone Biles

9,177

Craig is Ready to Dress Up As Snoop Dogg

5,051

Get in the Halloween Spirit With These …

4,838

subscribers: this channel and similar channels

LastWeekTonight

10,200,000

The Graham Norton Show

5,760,000

Good Morning America

5,510,000

Late Night with Seth Meye…

5,320,000

TODAY

5,120,000

CBS Mornings

3,330,000

The Onion

3,300,000

Real Time with Bill Maher

2,990,000

This Morning

2,540,000

As of November 1, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.