Steve Kornacki's midterm map follows Latino voters and Obama-Trump counties

The TODAY segment moves from national polling to Texas, Ohio and Iowa, drawing an unusually large audience for the channel's Shorts.

Channel: TODAY Story of October 28, 2026Trari Newsroom

Why this story? The video opened at a pace of 284,016 views a day, 57 times a normal first day on this channel (5,016).

Steve Kornacki on the States to Watch With Midterms 1 Week Out

Corpus Christi, Ohio's Ross County and Iowa's Dubuque County give Steve Kornacki a more local way into the midterm picture than a national poll alone can offer.

At his interactive board on TODAY, NBC News' chief data analyst starts with an unfavorable backdrop for Republicans: Trump's average disapproval is well above his approval, and Democrats lead the generic congressional ballot. He then turns to places where past results help explain what to watch in the final campaign stretch.

In Texas, Kornacki highlights Nueces County, home to Corpus Christi, where he says Trump is heading for a campaign appearance. The focus is the Latino vote, a central part of the segment's look at South Texas.

Ohio brings a different reference point: Trump's large presidential winning margin in Ross County. In Iowa, Dubuque County illustrates a longer political shift, having voted for Barack Obama twice before backing Trump in three presidential elections. Kornacki says Iowa has more counties with that voting history than any other state.

The short report drew about 231,000 views in its first 16 hours, far beyond TODAY's usual opening for this format. Its route through those county maps gives viewers specific places to watch, rather than just a national snapshot.

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Steve Kornacki's midterm map follows Latino voters and Obama-Trump counties The full story on Trari: https://trari.com/en/story/today-18653/?from=kit

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The numbers

Kornacki's election segment is drawing views far faster than a typical TODAY Short. Its comment section is also substantially busier than the channel's usual first day.

the video's first day

usual first day here

5,016

this video

284,016

subscribers

5,120,000

no significant change in the last 7 days

total views

4,467,212,285

views per day

1,094,774

typical day: 1,282,382

the video

views

230,867

likes

1,248

comments

275

days online

1

subscribers: this channel and similar channels

The Graham Norton Show

5,760,000

Good Morning America

5,510,000

Late Night with Seth Meye…

5,320,000

TODAY

5,120,000

CBS Mornings

3,330,000

The Onion

3,290,000

As of October 28, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.