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This week on the channel +2.6M views this week
China's steep steps and cheap eats make TODAY's travel week
Nine.com travel expert John Walsh shares a route through Beijing, Xi'an, Suzhou and Shanghai, with mobile-payment advice for Australians.
In short
On YouTube, TODAY has 542,000 subscribers and 563,140,029 views in all, as of November 11, 2026. In the last 7 days it gained 1,465,868 views. By YouTube subscribers it is No. 3,228 of the 5,393 channels on Trari, and No. 20 of 36 in category "Talk shows and late night". On Instagram, @thetodayshow has 518,303 followers.
YouTube: The numbers today
subscribers
542,000
no significant change in the last 7 days
▲ 2,000 in the last 30 days
▲ 2,000 in the last 30 days
total views
563,140,029
▲ 1,465,868 in the last 7 days
▲ 7,028,954 in the last 30 days
▲ 7,028,954 in the last 30 days
views a day (current pace)
72,439
on a typical day: 235,248
Videos on the channel
10,152
15+ uploaded in the last 7 days
Last upload
today
November 11, 2026
Views per subscriber
1,039
Next milestone
750,000 subscribers
208,000 subscribers to go
Instagram: The numbers today
@thetodayshow · The account on Instagram
Followers
518,303
▲ 194 since yesterday
Posts
18,456
Place on Instagram
| Among all channels on Trari | In the category Talk shows and late night | |
|---|---|---|
| By Instagram followers | 1,086 of 2,442 | 20 of 29 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Talk shows and late night
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Aussie actor Charlie Vickers is behind the helmet of the Dark Lord Sauron in… | Reel | November 10, 2026 | 21,820 | 645 | 7 |
| He's journeyed from Hawkins to Middle-Earth, and Jamie Campbell Bower couldn't… | Reel | November 10, 2026 | 16,386 | 406 | 5 |
| In what turned out to be Ozzy Osbourne's last performance, guitarist Tony Iommi… | Reel | November 10, 2026 | 11,296 | 398 | 6 |
| This is giving us Lynx Chocolate flashbacks... #9Today | Reel | November 10, 2026 | 8,041 | 113 | 4 |
| #BREAKING: Qantas is set to outsource around 850 jobs, after the airline signed… | Photo | November 10, 2026 | - | 284 | 43 |
| #BREAKING: Todd Russell, one of the survivors of the Beaconsfield mine disaster,… | Photo | November 9, 2026 | - | 1,998 | 94 |
| #BREAKING: Disgraced comedian Russell Brand has been sentenced to 10.5 years… | Photo | November 9, 2026 | - | 367 | 0 |
| Most marathon runners focus all their energy on the race ahead, but dancer Elvis… | Reel | November 9, 2026 | 97,536 | 5,703 | 108 |
Of the 15 latest posts: 12 Reels and 3 photos.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 10, 2026 4.9x its usual first day Treasurer slammed as ATO opens ritzy new headquar… The video opened at a pace of 43,639 views a day, 4.9 times a normal first day on this channel (8,820).
Video taking off 186x its usual first day
Nine killed as Learjet crashes in Florida residential area, TODAY reports
Lauren Tomasi reports that everyone on board died, as dashcam footage shows the aircraft's steep descent in West Palm Beach.
Video taking off 13x its usual first day
Hundreds honour Helen Haines at a Wodonga vigil, and her husband asks for more love
The vigil opens TODAY's morning bulletin, followed by Phil Haines' first account of his wife's condition since surgeons amputated both her …
The video drawing the most views now
Multiple war memorials vandalised before Remembrance Day | Today Show Australia
- Video published
- November 10, 2026
- Video views so far
- 8,730
- Video views, pace per day
- 20,036
- Views in its first 7 hours
- 8,730
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Talk shows and late night | |
|---|---|---|
| By subscribers | 3,228 of 5,393 | 20 of 36 |
| By views gained this week | 2,271 of 5,274 | 25 of 33 |
| By views gained in the last 30 days | 2,124 of 5,043 | 25 of 34 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.3% of all views the category's channels gained this week
- Subscriber growth this week
- 0.0% on this channel, 0.2% on the category's middle channel
Subscribers in the category Talk shows and late night
Views gained this week in the category Talk shows and late night
YouTube: Subscribers, last 30 days
October 13, 2026: 540,000 subscribers → November 11, 2026: 542,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 556,272,719 views → November 11, 2026: 563,140,029 views · average: 236,803 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 16.8 in the category: 25.2
- comments per 1,000 views
- 7.1 in the category: 1.2
- a video's usual first day on this channel
- 7,119 views
- short vs long
- 5 short (up to 3 minutes), 10 long
average views per short video: 2,163
average views per long video: 1,844
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Aussiest. Interview. Ever. What a legend! | November 24, 2016 | 2:13 | 35,027,190 |
 Chris Hemsworth crashes live TV weather report | Today Show… | September 14, 2020 | 2:01 | 23,864,584 |
 'Pussy, get out of my pants' comment has tv hosts losing it | January 23, 2014 | 1:15 | 20,606,038 |
 Timmy Trumpet joins Oven Boy for a TODAY Show jam | TODAY S… | November 19, 2014 | 1:15 | 20,041,693 |
 Fishing segment on live tv goes horribly wrong | July 14, 2011 | 3:20 | 17,803,398 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 How Tom Holland surprised Zendaya with 'The Odyssey' role |… | July 9, 2026 | 1:22 | 3,059,433 |
 Oliver Tree killed in helicopter crash in Brazil | Today Sh… | June 14, 2026 | 0:44 | 2,922,909 |
 Nine killed in fiery Florida plane crash | Today Show Austr… | November 1, 2026 | 1:14 | 1,100,462 |
 Alleged ISIS brides turned back | Today Show Australia | April 29, 2026 | 0:28 | 573,498 |
 Neil Diamond Surprises Fans With Performance | Today Show A… | October 14, 2025 | 0:46 | 470,748 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video taking offTreasurer slammed as ATO opens ritzy new headquar… The video opened at a pace of 43,639 views a day, 4.9 times a normal first day on this channel (8,820).
- Video taking offFiery debate over government's role in interest r… The video opened at a pace of 42,771 views a day, 4.5 times a normal first day on this channel (9,514).
- Views jumpThe whole channel ran that day at 1,105,260 views a day, 5.6 times a normal day (196,003).
- Video taking offNine people dead after private plane crashes in F… The video opened at a pace of 286,236 views a day, 105 times a normal first day on this channel (2,732).
- Video taking offNine killed in fiery Florida plane crash | Today … The video opened at a pace of 508,192 views a day, 186 times a normal first day on this channel (2,732).Read the story
- Video taking offAlbanese takes aim the the RBA | Today Show Austr… The video opened at a pace of 64,108 views a day, 6.7 times a normal first day on this channel (9,499).
- Video taking offMusic expert Rick Beato on his most-wanted interv… The video opened at a pace of 83,531 views a day, 8.6 times a normal first day on this channel (9,716).
- Video taking offViolence against public figures in the wake of He… The video opened at a pace of 329,999 views a day, 34 times a normal first day on this channel (9,766).
- Views jumpThe whole channel ran that day at 517,397 views a day, 2.6 times a normal day (201,202).
- Video taking offHundreds honour Helen Haines at vigil; Man stabbe… The video opened at a pace of 129,665 views a day, 13 times a normal first day on this channel (9,716).Read the story
- Views jumpThe whole channel ran that day at 446,851 views a day, 2.6 times a normal day (173,908).
- Video taking off'Help Helen': How bystanders responded to Haines … The video opened at a pace of 89,517 views a day, 23 times a normal first day on this channel (3,811).Read the story
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +2.6M views this week
China's steep steps and cheap eats make TODAY's travel week
Nine.com travel expert John Walsh shares a route through Beijing, Xi'an, Suzhou and Shanghai, with mobile-payment advice for Australians.
Video taking off 186x its usual first day
Nine killed as Learjet crashes in Florida residential area, TODAY reports
Lauren Tomasi reports that everyone on board died, as dashcam footage shows the aircraft's steep descent in West Palm Beach.
Video taking off 13x its usual first day
Hundreds honour Helen Haines at a Wodonga vigil, and her husband asks for more love
The vigil opens TODAY's morning bulletin, followed by Phil Haines' first account of his wife's condition since surgeons amputated both her …
Video taking off 23x its usual first day
Witness Cody Lepoidevin recounts freeing Helen Haines from a car boot
In a short TODAY interview from Wangaratta, he describes bystanders restraining the driver while others tended to the federal MP's injuries.
Video taking off 10x its usual first day
Haines remains critical; attack motive unknown, TODAY reports
Christine Ahern reports from Wangaratta in a bulletin that also covers protesters blocking the Louvre and heavy rain forecast for Queenslan…
This week on the channel +1.6M views this week
Barnaby Joyce, a Brisbane office and Gina Rinehart's name on Today
Ben Affleck and Kerry Washington also stopped by to talk about their kidnapping thriller 'Animals', one of fifteen uploads from the Nine br…
Video taking off 11x its usual first day
Rates and a murder case lift Nine's Today Show Australia
A single news segment is heading for about eleven times a normal first day, while most morning and talk shows ran below their usual pace.