Why your brain feels different at 11pm, explained by a sleep scientist
Dr Vanessa Hill's two-week-old video leans on a study of nearly a million mental health observations, and on Ebbinghaus's forgetting curve.
BrainCraft
Story of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
Why your brain feels different at 11pm
No new uploads. BrainCraft spent the week living off a video from late September, and it is a very on-brand one: "Why your brain feels different at 11pm."
Dr Vanessa Hill, a sleep researcher whose work centers on bedtime procrastination, opens it with a confession about a midnight Pinterest habit, then reaches back more than a century to Hermann Ebbinghaus and his forgetting curve. The newer half rests on a 2024 BMJ Mental Health paper by Feifei Bu, Jessica Bone and Daisy Fancourt, which looked at time-of-day patterns in nearly a million observations of mood and wellbeing. She ends by asking viewers whether they have an evening self, and by digging up a video she made 12 years ago.
It has passed 25,000 views in two weeks and is drawing far more each day than anything else on the channel. Behind it, her white noise pair from the summer keeps a slow trickle going: a short asking whether white noise helps you sleep, and the longer "Are White Noise Machines a Scam?", which walks through a 2026 study on pink noise and earplugs.
Daily views are running a touch above their usual level, while the subscriber count held flat around 622,000. Among health channels of similar size it was a quieter stretch than most. Kati Morton and Kevin Jubbal both ran well ahead of their usual pace, and ADHD Love drew millions of views even in an off week. For a channel built on tired humans, a video about the late-night brain carrying a week without uploads feels about right.
Published on Trari
Read next
Is this your channel?
Share the story with your audience: in a community post, in your channel's description or on your socials. The text and the badge are ready.
You may use the picture, the badge, and link it to this story.
The videos drawing views on BrainCraft right now
- Channel
- BrainCraft
- Subscribers
- 622,000
- Channel views, last 7 days
- 16,102
- Videos published this week
- 0
The numbers
Here is how BrainCraft's week looks in figures.
💡 Test your knowledge
BrainCraft's channel description mentions a YouTube Originals show hosted by Vanessa Hill. What is it called?
The channel's about text names Sleeping With Friends as her YouTube Originals show, while Attention Wars is her PBS docu-series.
