Messi hangs his own Argentina shirt one last time in adidas' 'GOATs last dance'
A short of Lionel Messi preparing the jersey for his final national-team match drew thanks from India to Argentina, and a second tribute from Rosario followed the same day.
adidas
Story of Why this story? The video opened at a pace of 201,064 views a day, 15 times a normal first day on this channel (13,295).
GOATs last dance❤️ #messi #football #legend #adidas
Lionel Messi takes his Argentina jersey and hangs it up himself. That is the whole of "GOATs last dance", a short adidas posted before his final match in the sky blue and white, and it reached about 150,000 views in its first 14 hours. New shorts on this channel usually end a full day somewhere near 13,000.
The description sets the scene in the brand's own words: this is the shirt for his last night in Albiceleste colors, after a career it counts at 207 appearances and 125 goals. The tags place that last night against Benin.
The comment section moved even faster than the views. In those 14 hours it gathered about twelve times as many comments as a usual first day brings. Most of them are thank-yous, written in English and Spanish, and many begin simply with "Leo". A good number of viewers say the clip made them cry. Others say where they are watching from, as far away as the Himalayas. One viewer looks back across the years from 2014 to 2026, from the heartbreak of the World Cup final lost in Brazil to the joy of Qatar four years ago.
The same day, adidas posted a companion piece, "a thank you this big". It shows a giant Messi jersey laid out on the ground in Rosario, the city where he grew up. That one also ran well past the channel's usual start, though at about a third of the pace of the dressing-room clip.
Both stand out on a feed that spent the previous days on NFL receivers playing a card game in its Cards on the Table series and on a bomber jacket from the Entire Studios collaboration. For a week, the football shirt that mattered most to this channel was a round one.
Published on Trari
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What viewers say
thank you Leo, you were more than just a footballer ❤
@ToastiePlayz-v3gSee it on YouTubelove from Himalayas, India 🇦🇷
@tushar_thakur24See it on YouTubeMessi retired in his prime.🎉❤
@MemorixaSee it on YouTube
Public comments from the video's page on YouTube
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- Channel
- adidas
- Subscribers
- 3,270,000 ▲ 20,000 this week
- Channel views, last 7 days
- 15,965,138
- Channel views, pace per day
- 1,272,444 (on a normal day: 2,469,464)
- Video published
- October 6, 2026
- Video views so far
- 151,670 (less than a day online)
- Video views, pace per day
- 201,064
The numbers
The figures beside the story show a short that started far ahead of this channel's usual pace, with a comment section that filled even faster.
💡 Test your knowledge
Rudolf Dassler, brother of adidas founder Adi Dassler, started which rival sportswear brand?
After the brothers split their family shoe company in the late 1940s, Adi founded adidas and Rudolf founded Puma, both in the Bavarian town of Herzogenaurach.
