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IrelandThis week on the channel +2.6M views this week
A yellow Tudor interrupts Nico Leonard's completed collection
With no new uploads, his back catalog added roughly 2.6 million views over seven days.
In short
On YouTube, Nico Leonard has 2,100,000 subscribers and 1,019,625,315 views in all, as of November 11, 2026. In the last 7 days it gained 2,006,740 views. By YouTube subscribers it is No. 1,358 of the 5,393 channels on Trari, and No. 13 of 46 in category "Fashion, shopping and product testing". On Instagram, @nicoleonardvanderhorst has 543,597 followers. The account gained 488 followers in the last 7 days.
YouTube: The numbers today
subscribers
2,100,000
no significant change in the last 7 days
▲ 10,000 in the last 30 days
▲ 10,000 in the last 30 days
total views
1,019,625,315
▲ 2,006,740 in the last 7 days
▲ 14,399,474 in the last 30 days
▲ 14,399,474 in the last 30 days
views a day (current pace)
215,203
on a typical day: 370,279
Videos on the channel
1,102
Last upload
51 days ago
September 21, 2026
Views per subscriber
485
a new short video usually gets 116,364 views
Next milestone
3,000,000 subscribers
900,000 subscribers to go
Instagram: The numbers today
@nicoleonardvanderhorst · The account on Instagram
Followers
543,597
▲ 190 a day, on average over the last 2 days
▲ 488 in the last 7 days
▲ 488 in the last 7 days
Posts
591
2 new posts in the last 7 days
Views per Reel
177,666
usually, by 12 recent Reels
Likes per post
3,069
usually, by 13 recent posts
0.56% of followers
0.56% of followers
Place on Instagram
| Among all channels on Trari | In the category Fashion, shopping and product testing | |
|---|---|---|
| By Instagram followers | 1,068 of 2,448 | 18 of 31 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Fashion, shopping and product testing
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| I bought this watch when my son was born and I Only Wear it on his birthday, the… | Carousel | November 9, 2026 | - | 16,501 | 148 |
| Might be one of the best Tourbillon’s Ever Created?! Change my mind! | Reel | November 8, 2026 | 115,829 | 2,176 | 113 |
| adinross watch collection review! | Reel | November 3, 2026 | 184,098 | 2,711 | 39 |
| This watch maker made Patek create their own seal of quality! | Reel | November 2, 2026 | 45,624 | 717 | 6 |
| My mother’s final wish, if you ever wondered why i am such a degenerate well, i… | Carousel | October 31, 2026 | - | 50,218 | 1,030 |
| This is a really good reason to only ever wear one watch 🫡 | Reel | October 31, 2026 | 275,951 | 7,064 | 79 |
| Never meet your hero 🤣 granthorvat has some explaining to do🤣❤️ | Reel | October 30, 2026 | 134,896 | 1,829 | 39 |
| I might actually buy one of these 🥵 | Reel | October 30, 2026 | 96,460 | 1,600 | 47 |
Of the 15 latest posts: 13 Reels and 2 carousels.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel
Nico Leonard's watch industry investigation carries a pause
Nine days after it went up, his look at the luxury watch trade's 'serious problem' is close to 650,000 views, with nothing new posted behin…
The video drawing the most views now
The Tudor Black Bay Chrono Bumblebee!
- Video published
- September 10, 2026
- Video views so far
- 889,982
- Video views, pace per day
- 3,126
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Fashion, shopping and product testing | |
|---|---|---|
| By subscribers | 1,358 of 5,393 | 13 of 46 |
| By views gained this week | 1,922 of 5,274 | 21 of 46 |
| By views gained in the last 30 days | 1,437 of 5,043 | 17 of 44 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.5% of all views the category's channels gained this week
Subscribers in the category Fashion, shopping and product testing
Views gained this week in the category Fashion, shopping and product testing
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 2,100,000 subscribers 0% (0)
- Instagram · 543,597 followers +0.09% (+488)
From November 4, 2026 to November 11, 2026: on YouTube from 2,100,000 to 2,100,000 subscribers (0%), on Instagram from 543,109 to 543,597 followers (+0.09%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 2,100,000 | 543,597 |
| November 10, 2026 | 2,100,000 | - |
| November 9, 2026 | 2,100,000 | 543,327 |
| November 8, 2026 | 2,100,000 | 543,188 |
| November 7, 2026 | 2,100,000 | 543,140 |
| November 6, 2026 | 2,100,000 | 543,123 |
| November 5, 2026 | 2,100,000 | 543,135 |
| November 4, 2026 | 2,100,000 | 543,109 |
YouTube: Total views, last 30 days
October 13, 2026: 1,005,762,520 views → November 11, 2026: 1,019,625,315 views · average: 478,027 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 The Luxury Watch Industry has a serious problem So I invest… | September 21, 2026 | 49:33 | 824,126 | 1,707 | - | 10,566 | 1,403 |
 Rating Followers Watches Episode 2 | September 20, 2026 | 1:19 short | 89,506 | 499 | - | 2,128 | 156 |
 The Tissot PR 100! | September 11, 2026 | 0:26 short | 510,222 | 1,961 | - | 5,246 | 170 |
 Nivada Grenchen F77 | September 10, 2026 | 0:44 short | 134,341 | 581 | - | 1,673 | 56 |
 The Hamilton Jazzmaster | September 10, 2026 | 0:37 short | 98,388 | 604 | - | 1,277 | 33 |
 Why People Hate Grand Seiko | September 10, 2026 | 0:25 short | 444,484 | 2,797 | - | 4,397 | 493 |
 The Tudor Black Bay Chrono Bumblebee! | September 10, 2026 | 0:30 short | 889,982 | 3,126 | - | 11,072 | 413 |
 Roger Dubuis x Pirelli Collaboration | September 10, 2026 | 0:27 short | 69,882 | 223 | - | 661 | 17 |
 The Holy Trinity of Watchmaking! | September 10, 2026 | 0:37 short | 571,785 | 1,691 | - | 6,781 | 191 |
 Ulysse Nardin x Urwerk UR FREAK | September 9, 2026 | 0:26 short | 70,760 | 264 | - | 745 | 19 |
 Donald Trump's Rolex Day Date | September 9, 2026 | 0:44 short | 67,445 | 197 | - | 856 | 22 |
 TAG Heuer Carrera Heuer 01 | September 9, 2026 | 0:19 short | 74,936 | 214 | - | 501 | 11 |
 Vladimir Putin's Patek Philippe Perpetual Calendar | September 9, 2026 | 0:40 short | 86,533 | 230 | - | 1,121 | 41 |
 Hublot x Nespresso The Worst Watch Collaboration | September 9, 2026 | 0:35 short | 745,957 | 1,931 | - | 11,753 | 548 |
 Xi Jinping's Omega Constellation | September 9, 2026 | 0:26 short | 157,701 | 328 | - | 1,651 | 61 |
Audience engagement
- likes per 1,000 views
- 12.5 in the category: 22.1
- comments per 1,000 views
- 0.8 in the category: 0.5
- short vs long
- 14 short (up to 3 minutes), 1 long
average views per short video: 286,565
average views per long video: 824,126
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Watch Expert Reacts To Cringey TikToks | November 9, 2020 | 8:01 | 2,580,307 |
 Watch Expert Reacts To Floyd Mayweather's $18,000,000 Watch | October 12, 2020 | 4:59 | 2,447,444 |
 The Perfect Watch Collection For POOR People | December 4, 2023 | 14:54 | 2,417,501 |
 Watch Expert Reacts to Supercar Blondie's Watch Collection | June 6, 2022 | 12:12 | 2,409,199 |
 Watch Expert Brutally Ranks Watch Brands For 2024 (Harshest… | November 12, 2024 | 29:58 | 2,383,325 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Watch Expert EXPOSES TraxNYC’s LIES! #shorts | November 11, 2022 | 0:56 | 24,818,247 |
 Watch Expert EXPOSES Jake Paul's FAKE $500,000 Jewelry! 😂�… | May 28, 2022 | 0:37 | 24,739,111 |
 Explaining The BEEF Between Nico & TraxNYC! 😳 #shorts | February 10, 2023 | 0:58 | 21,899,187 |
 Why Watch Expert HATES Rolex!! 🤬 #shorts | June 6, 2022 | 0:39 | 19,142,670 |
 THE INSANE $250,000 WATCH NOBODY HAS HEARD OF!! | January 21, 2026 | 0:35 | 17,471,996 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +2.6M views this week
A yellow Tudor interrupts Nico Leonard's completed collection
With no new uploads, his back catalog added roughly 2.6 million views over seven days.
This week on the channel
Nico Leonard's watch industry investigation carries a pause
Nine days after it went up, his look at the luxury watch trade's 'serious problem' is close to 650,000 views, with nothing new posted behin…