Messi folds away the No. 10 shirt in adidas' "GRACIAS 10"

Lionel Scaloni, Emiliano Martínez and a bus ride billed as "the last tango" fill a 15-minute farewell to Argentina.

Channel: adidas Story of October 11, 2026Trari Newsroom

Why this story? The video opened at a pace of 166,664 views a day, 11 times a normal first day on this channel (14,600).

GRACIAS 10: Lionel Messi's Final Goodbye to Argentina | adidas

"GRACIAS 10: Lionel Messi's Final Goodbye to Argentina | adidas" is a brand-made documentary, and it ends on a small gesture: Messi folding the Argentina No. 10 shirt, then his teammates and coaches looking into the camera and saying the title together.

The film opens somewhere fitting. Its first shots are of the national team's training ground outside Buenos Aires, which carries his full name, Predio Deportivo Lionel Andrés Messi. So his last days with Argentina begin at a complex named after him.

Asked what he would tell his six-year-old self, Messi keeps it simple: enjoy things more. Later he admits that leaving after more than 20 years with the national team is not easy. Lionel Scaloni frames the occasion as a last match to be enjoyed as much as possible, and Emiliano Martínez compares the bond in the squad to a graduation trip with friends.

The roll call is long: Rodrigo De Paul, Julián Álvarez, Enzo Fernández, Lautaro Martínez, Nicolás Otamendi and Giovani Lo Celso among the players, with Pablo Aimar, Walter Samuel and Roberto Ayala from the staff. Leandro Paredes says the legacy Messi leaves him is never giving up. Then comes the bus ride to the Estadio Monumental, captioned "El último tango," through streets packed with supporters.

The film reached about 83,000 views in its first eight hours, several times what an adidas video usually draws in a whole day. Messi's farewell was already the channel's busiest subject: a Short of a giant Argentina jersey laid out in Rosario, his hometown, has passed 370,000 views.

Under the documentary, many viewers write that it made them cry again, and that they feel lucky to have watched his whole career. A few notice Lo Celso struggling to hold back tears, and a viewer from Chile places Messi beside Diego Maradona as part of football's heritage.

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The numbers

A brand film usually has a quiet first day on this channel; this one went well past that in a few hours.

the video's first day

usual first day here

14,600

this video

166,664

subscribers

3,280,000

▲ 20,000 in the last 7 days

total views

854,446,501

views per day

1,752,178

typical day: 2,131,464

the video

views

82,969

likes

5,834

comments

292

days online

1

subscribers: this channel and similar channels

Sophie Silva

6,160,000

Vlad and Chris

3,500,000

adidas

3,280,000

Mary Allyson

2,540,000

MrsRemiAshten

2,470,000

Nico Leonard

2,090,000

As of October 11, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.