Video taking off 42x its usual first day

Harry Kane makes history against Czechia, and viewers reach back to 1966

ITV Sport's Wembley highlights drew close to 700,000 views in seven hours, and the comment section was already more than five times busier than on a usual full first day.

Why this story? The video opened at a pace of 1,566,186 views a day, 42 times a normal first day on this channel (37,548).

HIGHLIGHTS - England v Czechia | Harry Kane Makes History! | UEFA Nations LeagueHIGHLIGHTS - England v Czechia | Harry Kane Makes History! | UEFA Nations League

What does this England team look like to the people watching it? Going by the comments under ITV Sport's highlights of England v Czechia, it looks like a side many of them say they have never seen before.

The reel, titled around the promise that "Harry Kane Makes History!", gathered close to 700,000 views in its first seven hours. On this channel a new highlights video usually collects a small fraction of that over a whole day. The comments moved even faster: in those seven hours they ran to more than five times what a typical first day brings.

This was the return meeting at Wembley, after ITV Sport's reel from the game in Prague and the seven-goal night in Rijeka. The channel's shorter clips from the same evening call it Kane's record-equalling night. Jude Bellingham got a short of his own reflecting on it, and Thomas Tuchel's verdict on England's Nations League start went up alongside.

Under the video, the talk is mostly about how England played. One viewer in his seventies says he cannot remember this kind of fluid football since 1966, and a Brazilian calls it the most beautiful football around. Trent Alexander-Arnold's crosses come up again and again, along with a side argument from several viewers that he should have gone to the World Cup. Others replay a Czech defender's own goal, struck with a finish any striker would have wanted, only into his own net.

The evening had a softer side too: Bukayo Saka handing a gift to a young fan got its own short the same day.

Published on Trari

Read next

More from ITV SportThis week on the channel +11M views this weekA schooling in front of 6,000 kids: England's Rijeka reel passes three millionRoy Keane's verdict that Jude Bellingham could be the greatest became the week's second act, and a halfway-line strike against Crewe arrived late to join it.Channel: ITV Sport · Story of October 6, 2026

What viewers say

  • I'm loving this free flowing England at the moment
    @SamCovington-fh7ekSee it on YouTube
  • I’m Brazilian but England is playing the most beautiful and effective football right now. Wonderful to watch!
  • I am in my 70s and cannot recall England playing with this kind of fluidity since 1966...
    @ralphoperaphileSee it on YouTube

Public comments from the video's page on YouTube

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The facts
Channel
ITV Sport
Subscribers
668,000 ▲ 4,000 this week
Channel views, last 7 days
11,090,504
Channel views, pace per day
537,604 (on a normal day: 1,876,122)
Video published
October 6, 2026
Video views so far
683,497 (less than a day online)
Video views, pace per day
1,566,186

The numbers

The Wembley highlights opened far ahead of anything this channel usually sees on a first day, and the comments arrived faster still.

the video's first day
usual first day here
37,548
this video
1,566,186
subscribers
668,000
▲ 4,000 in the last 7 days
total views
564,900,118
views per day
537,604
typical day: 1,876,122
the video
views
683,497
likes
5,180
comments
777
days online
1
compared with similar channels (subscribers)
West Ham United FC
787,000
The Athletic FC
707,000
ITV Sport
668,000
Pêche Football
664,000
UnitedPeoplesTV
630,000
Sky Sports Retro
569,000
As of October 7, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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