'I can afford the monthly payment': Ramit Sethi's car video runs eleven times past usual

His reaction to other people's car-buying mistakes passed 67,000 views in eighteen hours, and viewers answered with the old Hondas and Miatas they still drive.

Channel: I Will Teach You To Be RichStory of October 2, 2026Trari Newsroom

Why this story? The video opened at a pace of 75,638 views a day, 11 times a normal first day on this channel (6,826).

Why Smart People Buy Cars They Can’t Afford

A new video from Ramit Sethi usually opens to something under 7,000 views on its first day. "Why Smart People Buy Cars They Can’t Afford" had passed 67,000 in eighteen hours, on course for about eleven times that.

The premise fits in one sentence from the description: "I can afford the monthly payment" is billed as one of the most expensive things a person can say. Sethi reacts to real car-buying mistakes and walks through the costs buyers leave out of the math. Clips from two other finance creators, Marina Mogilko and Humphrey Yang, are part of what he reacts to.

It is a natural subject for him. The channel's about text sums up his philosophy: spend extravagantly on what you love and cut costs mercilessly on what you don't. A car, for many people, is where those two halves collide.

The comment section has turned into a parking lot of paid-off vehicles. One viewer just cleared a Honda Odyssey loan months early. Another family has driven the same base-model Odyssey since paying cash for it in 2001. Several are attached to their Miatas, including one 27-year-old weekend car. A handful push back, saying they will pay more for a new car they plan to keep for fifteen years.

The channel had a busy few days anyway. Its podcast episode about a Brooklyn couple with $11 million in assets who still live month to month has been drawing a large audience since it went up, and the channel's daily views are running at nearly twice their usual level.

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'I can afford the monthly payment': Ramit Sethi's car video runs eleven times past usual The full story on Trari: https://trari.com/en/story/ramitsethi-3020/

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The numbers

A short reaction video started far faster than this channel's uploads usually do, on a week when its long podcast episode was already busy.

the video's first day

usual first day here

6,826

this video

75,638

subscribers

1,130,000

total views

125,796,230

views per day

197,734

typical day: 106,586

the video

views

67,624

likes

708

comments

101

days online

1

compared with similar channels (subscribers)

BiggerPockets

1,270,000

The Graham Stephan Show

1,240,000

I Will Teach You To Be Ri…

1,130,000

Kris Krohn

1,120,000

Ben Mallah

1,110,000

Marko - WhiteBoard Finance

1,030,000

As of October 2, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

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