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Video taking off 10x its usual first day
Amazon sellers say cheaper prices elsewhere can cost them visibility
Business Insider examines the Buy Box's leverage, a merchant's pricing dilemma and Amazon's explanation for withholding featured offers.
YouTube channel
Business Insider
@businessinsider · The channel on YouTube
Website: businessinsider.com
In short
On YouTube, Business Insider has 10,600,000 subscribers and 6,790,889,819 views in all, as of November 11, 2026. In the last 7 days it gained 11,722,382 views. By YouTube subscribers it is No. 235 of the 5,393 channels on Trari, and No. 1 of 83 in category "Money, investing and business". On Instagram, @businessinsider has 5,059,433 followers. The account gained 1,368 followers in the last 7 days.
YouTube: On the charts now
How I Live Alone in Oslo, Norway on $78,000 A Year | The Pay Check
YouTube: The numbers today
subscribers
10,600,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
6,790,889,819
▲ 11,722,382 in the last 7 days
▲ 55,742,236 in the last 30 days
▲ 55,742,236 in the last 30 days
views a day (current pace)
1,789,289
on a typical day: 1,734,749
Videos on the channel
8,261
15+ uploaded in the last 7 days
Last upload
yesterday
November 10, 2026
Views per subscriber
640
Next milestone
20,000,000 subscribers
9,400,000 subscribers to go
Instagram: The numbers today
@businessinsider · The account on Instagram
Followers
5,059,433
▼ 206 since yesterday
▲ 1,368 in the last 7 days
▲ 1,368 in the last 7 days
Posts
10,470
Place on Instagram
| Among all channels on Trari | In the category Money, investing and business | |
|---|---|---|
| By Instagram followers | 202 of 2,442 | 3 of 38 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Money, investing and business
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Brandon Sardi started his coffee business with just $500 and a five-gallon… | Reel | November 10, 2026 | 44,005 | 826 | 14 |
| On Thursday, Goldman Sachs promoted 109 people to partner, welcoming them into… | Photo | November 10, 2026 | - | 659 | 14 |
| It's hard to imagine Nvidia without Jensen Huang — and the CEO has repeatedly… | Carousel | November 10, 2026 | - | 3,205 | 160 |
| Elon Musk has a particular way of figuring out who he thinks is "exceptional" at… | Reel | November 10, 2026 | 73,062 | 819 | 57 |
| Glenrio was once a busy stop along Route 66, attracting travelers crossing the… | Reel | November 10, 2026 | 34,636 | 542 | 12 |
| The FTC alleges Amazon's pricing algorithms scan the web for lower prices and… | Reel | November 10, 2026 | 89,975 | 901 | 24 |
| Two unexpected developments have put Nvidia CEO Jensen Huang in the spotlight. | Reel | November 9, 2026 | 263,761 | 1,517 | 43 |
| Jensen Huang helped make Nvidia indispensable to the AI boom. Now, amid an… | Carousel | November 9, 2026 | - | 1,849 | 65 |
Of the 15 latest posts: 9 Reels, 2 carousels and 4 photos.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 10, 2026 10x its usual first day #Amazon sellers say they're being pressured to ra… The video opened at a pace of 70,466 views a day, 10 times a normal first day on this channel (6,758). Read the story
Video taking off 30x its usual first day
Microsoft's buyout offer ties exit pay to rank and service
Business Insider breaks down a voluntary departure package that includes continued stock vesting and health insurance, with an early Decemb…
This week on the channel +12M views this week
Business Insider finds Route 66's survivors beyond the bypass
Abby Narishkin returns to the road she grew up along, visiting neon motels, a custard institution and a steakhouse that moved with the traf…
The video drawing the most views now
How I Live Alone in Oslo, Norway on $78,000 A Year | The Pay Check
- Video published
- November 9, 2026
- Video views so far
- 264,898
- Video views, pace per day
- 189,021
- Views on its first day
- 148,375
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Money, investing and business | |
|---|---|---|
| By subscribers | 235 of 5,393 | 1 of 83 |
| By views gained this week | 573 of 5,274 | 8 of 81 |
| By views gained in the last 30 days | 510 of 5,043 | 6 of 77 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 4.3% of all views the category's channels gained this week
Subscribers in the category Money, investing and business
Views gained this week in the category Money, investing and business
YouTube: Trophy cabinet
Trophies on the overall chart
The overall chart ranks the most watched videos of all categories together: every day, every week and every month. A trophy goes to a video that reached No. 1, 2 or 3. To the chart ›
No trophy yet (one of the top three places)
Medals on the category charts
2
Each category, such as music, entertainment or sports, has its own chart. A medal goes to a video that reached No. 1, 2 or 3 on it.
- No. 1 · The Money & self-improvement monthly chart · October 2026Inside America's Only Internet Sea Cable MakerThe most watched video in Money & self-improvement that month.
- No. 1 · The Money & self-improvement weekly chart · October 11 to 17, 2026Inside America's Only Internet Sea Cable MakerThe most watched video in Money & self-improvement that week.
The daily charts are counted since October 16, 2026.
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 3, 2026, so both lines start from the same point
- YouTube · 10,600,000 subscribers 0% (0)
- Instagram · 5,059,433 followers +0.03% (+1,592)
From November 3, 2026 to November 11, 2026: on YouTube from 10,600,000 to 10,600,000 subscribers (0%), on Instagram from 5,057,841 to 5,059,433 followers (+0.03%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 10,600,000 | 5,059,433 |
| November 10, 2026 | 10,600,000 | 5,059,639 |
| November 9, 2026 | 10,600,000 | 5,059,415 |
| November 8, 2026 | 10,600,000 | 5,059,193 |
| November 7, 2026 | 10,600,000 | 5,059,121 |
| November 6, 2026 | 10,600,000 | 5,058,805 |
| November 5, 2026 | 10,600,000 | 5,058,464 |
| November 4, 2026 | 10,600,000 | 5,058,065 |
| November 3, 2026 | 10,600,000 | 5,057,841 |
YouTube: Total views, last 30 days
October 13, 2026: 6,735,846,374 views → November 11, 2026: 6,790,889,819 views · average: 1,898,049 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 12.3 in the category: 25.9
- comments per 1,000 views
- 1.0 in the category: 1.2
- a video's usual first day on this channel
- 8,788 views
- short vs long
- 13 short (up to 3 minutes), 2 long
average views per short video: 25,257
average views per long video: 299,342
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 How One Man In Egypt Is Keeping This 200-Year-Old Tile Trad… | July 16, 2021 | 6:23 | 47,362,604 |
 What New Army Cadets Go Through On Their First Day At West … | July 14, 2018 | 6:34 | 46,095,548 |
 How Families In India Are Keeping A 500-Year-Old Cashew Liq… | June 11, 2021 | 9:22 | 41,937,265 |
 Why Tesla's Model X Was The First SUV To Receive A Perfect … | January 18, 2019 | 3:03 | 37,848,684 |
 Why Lotus Silk Is So Expensive | So Expensive | Business In… | November 14, 2020 | 5:40 | 37,840,672 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Martin Dykman shapes clogs on a wooden bench his father bui… | November 14, 2023 | 0:53 | 41,216,200 |
 Here's how $13,000 paperweights are made in France. #glassa… | July 13, 2023 | 0:54 | 33,822,807 |
 This mill processes thousands of #trees daily to create sus… | October 2, 2023 | 0:59 | 32,469,945 |
 How Buffalo Bones Are Turned Into Works Of Art | September 15, 2021 | 0:55 | 30,734,865 |
 This candle making technique is 300 years old. #handmade #c… | February 21, 2023 | 1:00 | 28,492,463 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video taking off#Amazon sellers say they're being pressured to ra… The video opened at a pace of 70,466 views a day, 10 times a normal first day on this channel (6,758).Read the story
- MilestoneWhy America Abandoned Route 66 The video passed 1,000,000 views.
- Video surgingThe #AI boom has a problem: billions of dollars i… The video ran that day at 78,049 views a day, 2.4 times its usual pace (31,866).
- MilestoneHow Amazon's Low Prices Raised Prices | So Expens… The video passed 1,000,000 views.
- Video taking off#America's #shipbuilding companies are racing to … The video opened at a pace of 55,556 views a day, 9 times a normal first day on this channel (6,181).
- Video taking off#Microsoft is offering buyouts to 60,000 employee… The video opened at a pace of 186,019 views a day, 30 times a normal first day on this channel (6,181).Read the story
- Video surgingHow do ships prepare thousands of miles of #inter… The video ran that day at 29,430 views a day, 2.5 times its usual pace (11,958).
- Views jumpThe whole channel ran that day at 4,438,452 views a day, 2.4 times a normal day (1,855,906).
- Video taking offTesla's new flying #Roadster got people talking. … The video opened at a pace of 89,656 views a day, 16 times a normal first day on this channel (5,619).
- Video taking off#Tesla reveals #Roadster able to drive upside dow… The video opened at a pace of 968,796 views a day, 172 times a normal first day on this channel (5,619).Read the story
- Milestone#Tesla reveals #Roadster able to drive upside dow… The video passed 1,000,000 views.
- Views jumpThe whole channel ran that day at 5,176,253 views a day, 3.1 times a normal day (1,687,416).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
Video taking off 10x its usual first day
Amazon sellers say cheaper prices elsewhere can cost them visibility
Business Insider examines the Buy Box's leverage, a merchant's pricing dilemma and Amazon's explanation for withholding featured offers.
Video taking off 30x its usual first day
Microsoft's buyout offer ties exit pay to rank and service
Business Insider breaks down a voluntary departure package that includes continued stock vesting and health insurance, with an early Decemb…
This week on the channel +12M views this week
Business Insider finds Route 66's survivors beyond the bypass
Abby Narishkin returns to the road she grew up along, visiting neon motels, a custard institution and a steakhouse that moved with the traf…
This week on the channel +13M views this week
Icebergs and engine backups aboard Business Insider's Greenland cruise
Risky Business follows the MS Fridtjof Nansen's crew from the bridge to a galley far from its next supply port.
Video taking off 172x its usual first day
Tesla's Roadster reveal has viewers thinking of Rocket League
Business Insider's stunt-filled Short passed a million views, with a separate follow-up asking what the fine print says.
This week on the channel +14M views this week
Business Insider boards a ship that lays the internet
A factory visit and an ocean-cable voyage anchor a week that also examines Amazon pricing and the Naked Cowboy's budget.
Video taking off 11x its usual first day
Shoppers love Costco, so why is its stock slipping? Business Insider asks
The short explainer drew a comment section full of armchair analysts, quoting price-to-earnings ratios and one famous movie greeter.
Video taking off 53x its usual first day
Welders, supply chains and Trump-class battleships: Business Insider inside a US naval shipyard
A half-hour tour of how American warships get built, and a comment section that keeps circling back to one question: what shipyard workers …
Video taking off 35x its usual first day
Business Insider follows Sudan's war money to a thirty-fivefold start
On its own, the day-old report is drawing close to a fifth of the views the entire channel collects in a typical day.
This week on the channel 15 videos this week
Business Insider's Flock camera report outruns a Boot Camp favorite
A day-old Dispatch investigation is gathering views faster than the Merchant Marine Academy episode that still holds the week's biggest tot…