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Video taking off 89x its usual first day

Fatal Wisconsin crash raises questions about parental drinking exception

FOX6 News Milwaukee reports that police say a bartender served her underage son before his motorcycle crash, while prosecutors review the evidence.

Why this story? The video opened at a pace of 93,950 views a day, 89 times a normal first day on this channel (1,058).

Wisconsin bartender served underage son before fatal crash: policeWisconsin bartender served underage son before fatal crash: police

Things we can learn from the video

Press to jump

  1. 0:38The father remembers his son's love of the outdoors as the report outlines the fatal July crash.
  2. 1:21Bar surveillance footage shows the bartender serving beer to her son before the crash.
  3. 2:16Attorney Jonathan LaVoy explains Wisconsin's parental-accompaniment exception to underage drinking restrictions.
  4. 4:00Lemoine reports that prosecutors are reviewing evidence and the bar faces a municipal liquor-license review.

"Loved the outdoors. Loved fishing, hunting, everything about it." That is how Brian Schladweiler remembers his son in FOX6 News Milwaukee's report on a fatal motorcycle crash and the legal questions surrounding the hours before it.

Police say the 18-year-old was served beer by his mother, a bartender, before he died in the July crash in Muskego. Reporter Bret Lemoine's story includes bar surveillance footage showing her serving him, alongside interviews with his father and aunt, who want criminal charges brought.

The complication is Wisconsin's parental exception to its underage drinking laws. Defense attorney Jonathan LaVoy explains that the state allows parents to provide alcohol to their children, or permit others to do so, under its parental-accompaniment rules. That exception is central to the report's question about what charges could follow; the broadcast does not report a charging decision.

The video drew an estimated 94,000 views in its first day, compared with roughly 1,000 for the station's usual regular upload. But the substance of the report is the distinction between what relatives want and what authorities have decided.

Lemoine reports that the district attorney's office is reviewing submitted evidence. The bar also faces a municipal review of its liquor license.

Published on Trari

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The facts
Subscribers
307,000 ▲ 1,000 this week
Channel views, last 7 days
1,011,646
Channel views, pace per day
182,483 (on a normal day: 169,798)
Video published
November 6, 2026
Video views so far
118,099 (2 days online)
Video views, pace per day
104,696

The numbers

The crash investigation report reached far beyond FOX6 News Milwaukee's usual first-day audience for regular videos.

the video's first day
usual first day here
1,058
this video
93,950
subscribers
307,000
▲ 1,000 in the last 7 days
total views
280,014,620
views per day
182,483
typical day: 169,798
the video
views
118,099
likes
1,130
comments
938
days online
2
subscribers: this channel and similar channels
CBS Boston
377,000
LOCAL 12
284,000
As of November 8, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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