Video taking off 7.5x its usual first day

Lidl and Aldi make Protect Our Plates' baked-bean shortlist

The channel's label-reading countdown draws an unusually large audience, while viewers ask to see the tins opened too.

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Protect Our Plates Story of November 15, 2026Trari Newsroom

Why this story? The video opened at a pace of 115,017 views a day, 7.5 times a normal first day on this channel (15,390).

10 UK Tinned Bean Brands to AVOID (And 4 That Still Make REAL Beans)

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3:04The narrator begins with Heinz, questioning its value through recipe and price comparisons.
9:51Heinz No Added Sugar uses stevia-derived sweeteners, the narrator explains, while retaining starches and thickeners.
20:39Ocado tops the channel's avoid list, with criticism focused on tomato content and added thickeners.
22:52The narrator recommends checking bean percentage, starch type and whether tomato precedes added water.
24:31The recommended section begins: Lidl Newgate, M&S, Aldi Bramwells and Tesco Organic.

Getting to the recommended beans takes a while. Protect Our Plates spends most of its countdown examining familiar tins before naming its picks: Lidl Newgate, M&S, Aldi Bramwells and Tesco Organic.

The video has drawn roughly 109,000 views in 21 hours, well beyond the channel's usual opening-day audience. After fish fingers, bacon and biscuits, this investigation brings its supermarket scrutiny to beans on toast.

Its central argument is that a familiar name or a higher price doesn't necessarily mean a better tin. The narrator compares bean and tomato percentages, sweeteners and thickeners, placing Heinz at the start of the avoid list and Ocado's own-brand beans at its sharpest end. Those are the channel's verdicts, built largely around ingredient labels and price comparisons.

There is practical advice beneath the title's distinction between beans to avoid and "REAL Beans": the narrator recommends checking the bean percentage, looking at which starch is used, and seeing whether tomato appears before added water in the ingredients. For Heinz's no-added-sugar version, he points out that removing sugar doesn't mean removing sweeteners or thickeners.

Viewers bring their own cupboard loyalties to the discussion, naming supermarket alternatives and debating whether Heinz tastes as it once did. Others want more evidence on screen: one asks for each tin to be opened alongside the commentary, while another wants to know who manufactures supermarket own brands.

The recommendations begin at 24:31. Just before them, Protect Our Plates pauses for a question that ingredient labels cannot settle: does the cheese belong on the buttered toast or on top of the beans?

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What viewers say

Give me Bramwells any day. Cheese on top. And maybe a bit stirred into the beans. Some of us finish the cheese under the grill.
@chava2uk150See it on YouTube
When comparing items like this I think it would be useful to investigate who the actual manufacturer/processing company is for the store brands.
@tonyeezi7315See it on YouTube
It would help if each brand commented on was actually opened alongside commentary, allowing the viewer to see what’s in the actual tin, adding credence to the research
@mabs2372See it on YouTube

2 more comments

Happy to hear that Lidl is ok for beans, they're the only ones I buy.
@skittles-f9cSee it on YouTube
I don’t mind paying more for Mr Organic baked beans, delish.
@quairntSee it on YouTube

Public comments from the video's page on YouTube