UFC gains nearly 100,000 subscribers amid UFC 334 coverage
Luis Gurule's post-win interview joins a busy fight-weekend lineup, while Embedded draws a much larger audience than usual.
Why this story? The channel is adding 99,949 subscribers a day, 125 times a normal day (798).
What a weird fight 😂 #ufc334
Next story: UFC 334 weigh-ins pair title stakes with a Wonderboy farewell
Luis Gurule has a victory to discuss with Joe Rogan, and UFC has an unusually large wave of new subscribers arriving alongside its fight-night coverage.
The channel added nearly 100,000 subscribers in a day, compared with a usual daily gain in the hundreds. Overall daily views were also close to three times their normal level. The jump coincides with UFC 334, though no single upload can be credited with bringing those subscribers in.
The coverage moves from preparation to the aftermath of competition. The sponsor-branded sixth episode of UFC 334 Embedded follows Amanda Nunes through her weight cut, Ciryl Gane having lunch with his team, and Jared Gordon leading a mental health seminar for fighters and children. Official and ceremonial weigh-ins round out the episode.
That behind-the-scenes installment drew roughly 330,000 views in less than a day, more than four times the channel's usual first-day audience for regular videos.
The channel has since posted Gurule's octagon interview with Rogan after his win over Bilal Hasan, alongside a separate Short marking the result. After days of face-offs and scales, the uploads have moved on to results and the fighters' first reactions.
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The videos drawing views on UFC right now
- Channel
- UFC
- Subscribers
- 23,300,000 ▲ 100,000 this week
- Channel views, last 7 days
- 77,744,421
- Channel views, pace per day
- 24,611,824 (on a normal day: 8,434,458)
The numbers
The subscriber jump is much sharper than the rise in daily views. Embedded is also drawing an unusually large audience for a regular UFC upload.
💡 Test your knowledge
Which country does Ciryl Gane represent?
Ciryl Gane is a French heavyweight fighter.






