Fish fingers get a label check on Protect Our Plates
Four new uploads covered the freezer aisle, bacon, biscuits and the practical costs of shopping at Aldi.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
DON’T Buy These 7 Fish Finger Brands (Only 3 Are ACTUALLY Real Fish)
Things we can learn from the video
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- 4:31The narrator contrasts Tesco's homely budget branding with its minced-fish formula.
- 6:25Young's Gastro packaging becomes an example of premium presentation that the narrator questions on value.
- 16:07The Birds Eye Chunky Breaded Basa section examines the fish species and added sugars in the coating.
- 20:00The narrator describes a Birds Eye cod box shrinking from ten fingers to eight.
- 23:25Recommended label checks include whole fillet, fish percentage, MSC certification and added sugars.
- 24:43Four recommended alternatives follow, beginning with M&S and continuing through Lidl, Waitrose and Morrisons.
A golden coating and a familiar logo aren't enough for Protect Our Plates' fish-finger investigation. The unseen narrator looks past both to compare minced fish with whole fillet, question premium packaging and examine how much of the box is actually fish.
"DON'T Buy These 7 Fish Finger Brands (Only 3 Are ACTUALLY Real Fish)" was the week's most-watched new upload, reaching roughly 129,000 views. Despite the title's promise of three alternatives, the video finishes with four recommendations, including M&S, Lidl, Waitrose and Morrisons products. Its most useful section arrives towards the end: the narrator recommends checking for whole fillet, fish percentage, MSC certification and added sugars.
Viewers bring their own shopping habits to the discussion, comparing cod with haddock and swapping label-reading tips. There are memories, too: fish fingers served with mash and baked beans, and a mother coating pieces of cod herself before frying them.
The other uploads widened the supermarket sweep. The Aldi episode examined checkout rules, reductions and parking charges; bacon and biscuits received the channel's familiar ingredient-and-value scrutiny. Fish fingers remain its busiest video right now, followed by the biscuit investigation, while October's tinned-food guide continues to attract viewers.
The channel added about 2,000 subscribers over the week, although daily viewing is currently below its usual level. Among the nearby health and wellbeing channels, ADHD Love had the biggest weekly audience; Protect Our Plates also drew substantial viewing, with its supermarket investigations collecting more weekly views than most of that group.
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What viewers say
I used to eat fish fingers in the 1960's when I was little. I loved it when mum would cook fish fingers, mash potato and baked beans. Now I tend to use Harry Ramsden battered cod fish fingers, on the occasions that I do eat fish fingers
@jerrycollins234See it on YouTubeI remember my mother cutting up fillets of cod and dipping them in the coating before putting them in the pan
@robertl4207See it on YouTubeI like Haddock best...I'd even pay more to get quality, but times have changed
@candyhine1562See it on YouTube
1 more comment
Whatever Happened to ''Findus Fish Fingers'' ? I used to cook my own tea in the 60's !
@RovinmanSee it on YouTube
Public comments from the video's page on YouTube
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Digestive and 11 Other Biscuit Brands to AVOID—And 5 Worth Buying Ins…37,901 views · 2026-11-09
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- Channel
- Protect Our Plates
- Subscribers
- 176,000 ▲ 2,000 this week
- Channel views, last 7 days
- 812,700
- Videos published this week
- 4
- Video published
- November 7, 2026
- Video views so far
- 128,696
- Views on its first day
- 28,801
The numbers
Here is how Protect Our Plates' supermarket week translated into views and subscribers.
💡 Test your knowledge
What does MSC stand for on a seafood certification label?
The Marine Stewardship Council runs a certification and labelling programme for sustainable wild-capture fisheries.


