Video taking off 30x its usual first day

Charlie Hunnam and Emilia Clarke enter Criminal's comic-book underworld

Prime Video's teaser introduces two January stories, with readers of Ed Brubaker and Sean Phillips's comics joining the cast conversation.

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Prime Video Story of November 6, 2026Trari Newsroom

Why this story? The video opened at a pace of 580,051 views a day, 30 times a normal first day on this channel (19,474).

Criminal - Official Teaser | Prime Video

"Do you believe that actions have consequences?" a man asks in Criminal's teaser. Police cars and masked shooters soon give that question an ominous setting.

Prime Video's adaptation of Ed Brubaker and Sean Phillips's crime comics arrives in two parts: Coward on January 13 and Lawless on January 27. The teaser gives each its own introduction, pairing Charlie Hunnam with Adria Arjona for Coward before turning to Luke Evans and Emilia Clarke for Lawless.

Between the phone-booth call at the opening and the revolver near the end, there are robberies, street fights and car chases. The preview offers flashes of danger rather than a detailed explanation of how its characters connect. That fits the source material's territory: interconnected crime stories whose characters live with the consequences of their choices.

The teaser has drawn more than 420,000 views in its first 13 hours, an unusually fast start for a short upload on Prime Video's channel. Its comment section is already far busier than the channel's usual full first day.

Much of that conversation has two distinct starting points. Some viewers are listing the ensemble, including Garrett Hedlund, John Hawkes and Richard Jenkins. Others are arriving as comics readers, singling out Brubaker and wishing their friends had read Criminal too. One viewer finds a different point of recognition in Jenkins: the dad from Step Brothers.

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What viewers say

Wish my friends would read Criminal so they could be as hype as I am 🤯
@shellyknicksSee it on YouTube
You had me with Charlie & Adria. The dad from step brothers was a bonus.
@billsingzSee it on YouTube
Ed Brubaker is one of the best writers out there! Pumped for this!!
@johnv3623See it on YouTube

3 more comments

Casting alone demands a watch. This is an all-star team event. A must see.
@RRSNYSee it on YouTube
Ah! Finally! My favourite crime comic of all time has a worthy adaptation. I can't wait!
@JosephElliottColemanSee it on YouTube
Never seen Charlie Hunnam and Garrett Hedlund in the same project before.
@popeye697See it on YouTube

Public comments from the video's page on YouTube