Phoebe's makeup names, 'then vs now', and a comment section pointing at NARS
Her Short on how shade names went from sweet to suggestive has viewers trading the cheekiest labels they have found on their own shelves.
phoebeisginger
Story of Why this story? The video opened at a pace of 782,369 views a day, 6 times a normal first day on this channel (131,373).
MAKEUP PRODUCT NAMES THEN VS NOW 😭: #fyp #makeup #inappropriate #comedy #lol #shorts #relatable
When did lipstick names stop sounding like lipstick? Phoebe, the British creator behind phoebeisginger, makes that question the whole joke of "MAKEUP PRODUCT NAMES THEN VS NOW 😭". The title sets the old shelf against the new one, and the #inappropriate tag hints at where today's names end up.
The Short reached about 460,000 views in its first ten hours. A Short from Phoebe usually ends its whole first day at around 130,000, and this one already had twice the likes of a usual first day.
The comment section has become a running list of real shade names. One brand comes up again and again: NARS, whose best-known blush has a name that would not get past a family dinner. Many viewers note that the old names sound like a vintage perfume, while the new ones sound like an indie band's album titles or a bad week. Others bring up a mascara with a cheeky name of its own, and a few just remember being asked to choose between the dark red and the light red.
It fits the format Phoebe has been working all week: one idea, followed across time. "HOW SOCIETY TREATS GIRLS BASED ON THEIR AGE", posted two days earlier, is already past 700,000 views, and "BREAKUPS THROUGHOUT THE YEARS" came in between. The makeup Short is closing in on the first of those in a fraction of the time. Over the same week the channel gained about 33,000 subscribers.
Published on Trari
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What viewers say
Nah, real talk tho, "Parisian Rose" sounds like a chic vintage fragrance, while modern brands are out here naming lip glosses after clinical diagnoses 💀
@NataliiaBeatrixSee it on YouTubeBro, why are modern makeup product names starting to sound like indie rock band albums or emotional damage? 😭
@Shen沈-Xinyu心-k7fSee it on YouTube-Then vs Now- ❌️
Every brand vs Nars ✅️@LisdufSee it on YouTube
4 more comments
Old makeup names: 'Natural Peach' 🍑
Modern makeup names: 'Traumatized Divorced Demon' 💀😭@梅林MeiLin-k4lSee it on YouTubeMy bestie asking which one to wear:
“THE DARK RED OR THE LIGHT RED?!”@Lawliet_type_of_AutismSee it on YouTubeWhoever is approving these shade names in the marketing department deserves a raise and an immediate psychological evaluation fr
@AdriianaBenitezSee it on YouTubeThe accuracy of this is painful lmao. What happened to normal color names?! 😭💅
@XianNicole-x8oSee it on YouTube
Public comments from the video's page on YouTube
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- Channel
- phoebeisginger
- Subscribers
- 431,000 ▲ 33,000 this week
- Channel views, last 7 days
- 32,455,369
- Channel views, pace per day
- 3,729,028 (on a normal day: 3,352,231)
- Video published
- October 7, 2026
- Video views so far
- 463,788 (less than a day online)
- Video views, pace per day
- 782,369
The numbers
The Short's first hours put it well ahead of Phoebe's usual pace, on a channel already having a busy week.
💡 Test your knowledge
Maybelline, one of the oldest names on the makeup shelf, was named after the founder's sister. What was her name?
T.L. Williams named the company after his sister Mabel, whose homemade lash and brow mix inspired the brand.
