Video taking off 12x its usual first day

Two hands, one Nobel: Kagan and Soai's mirror-image molecules on USA TODAY

The chemistry prize went to work a Nobel committee member called 'probably the coolest experiment in organic chemistry,' and viewers arrived with questions about the sound and about 'mirror life.'

Why this story? The video opened at a pace of 196,079 views a day, 12 times a normal first day on this channel (16,289).

Nobel prize in chemistry winners' 'mirror image' molecules discovery dubbed 'coolest experiment'Nobel prize in chemistry winners' 'mirror image' molecules discovery dubbed 'coolest experiment'

Hold your hands palm to palm and they match. Lay one on top of the other and they never quite fit. Many molecules work the same way: a left-handed and a right-handed version, built from identical parts. That handedness, called chirality, is the subject of the 2026 Nobel Prize in Chemistry, awarded to Henri Kagan and Kenso Soai. USA TODAY's video on the announcement passed about 100,000 views in its first eight hours, a crowd far larger than the channel's longer uploads usually draw.

The prize honors work that matters well beyond the lab. The two hands of a molecule can behave very differently in the body, which is why the prize announcement singled out drug manufacturing. Kagan, a French chemist, spent decades on ways to make one hand rather than the other, and his DIOP ligand from the early 1970s was one of the first chiral catalysts for asymmetric hydrogenation. Soai's name is on the Soai reaction from the mid-1990s, in which a molecule helps make more of itself and a slight excess of one hand grows into a nearly pure sample. Committee member Peter Somfai called the work "probably the coolest experiment in organic chemistry."

The comment section splits between chemistry and complaints. The most-liked notes are about the audio, which several viewers say cuts out during the interesting parts. Others dig into the science: one asks where the first one-handed starting material comes from, and another brings up the debate over "mirror life," the hypothetical mirror-image bacteria some scientists have warned against ever building. A Big Bang Theory fan wonders whether Sheldon and Amy already won for asymmetry. Someone else spotted a person at the back of the room shutting a laptop with a bang at 4:16.

The video stands out on a slow stretch for the channel, and for most news channels near its size. USA TODAY has since moved on to Donald Trump's San Antonio rally and Pete Hegseth aboard the USS Abraham Lincoln, and none of those clips has come close so far.

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What viewers say

  • The woman in the back left corner who slams her laptop at 4:16 🤣 I think she forgot she wasn't just holding paper 🤦🤣
    @ilookatunowSee it on YouTube
  • Isn't this (asymmetry) what Sheldon and Amy already won for?
  • Super duper cool the entire subject, the researchers' questions AND their remarkable fascinating findings! Congratulations Ph.D.s Kagan + Soai!🎉🤸🌞💯
    @KimberlyLandes-s6pSee it on YouTube
5 more comments
  • Wow! Thats crazy. Chemistry is cool! ..👀
    @tomslivick8620See it on YouTube
  • Well, creating specifically the right-handed OR left-handed enantiomer (without an enzyme) would STILL need either a right-handed or left-handed precursor (or catalyst), so what about THAT precursor, HOW did they get only THAT precursor (or catalyst) enantiomer??
    @pedestrianrights1257See it on YouTube
  • What’s fascinating—and concerning—is that research into mirror-image molecules is also connected to the emerging debate over “mirror life.” Scientists have warned that if fully functioning mirror-image bacteria were ever created, they could potentially evade immune defenses and natural predators, posing catastrophic risks to ecosystems and potentially human life. This is still hypothetical, and the Nobel-winning research isn’t about creating these organisms, but I think more people should know about the implications of mirror biology. Incredibly fascinating science, but also a reminder that n…
    @draganaspasevskaRead it all on YouTube
  • Deep respect and admiration, with congratulations!
  • Congratulations ❤
    @PEBBLES0011-b1bSee it on YouTube

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The facts
Channel
USA TODAY
Subscribers
7,580,000
Channel views, last 7 days
8,264,746
Channel views, pace per day
399,774 (on a normal day: 2,007,621)
Video published
October 7, 2026
Video views so far
99,826 (less than a day online)
Video views, pace per day
196,079

The numbers

A science story pulled ahead of everything else on a news channel that is otherwise moving slowly.

the video's first day
usual first day here
16,289
this video
196,079
subscribers
7,580,000
no significant change in the last 7 days
total views
5,277,562,672
views per day
399,774
typical day: 2,007,621
the video
views
99,826
likes
247
comments
57
days online
1
compared with similar channels (subscribers)
USA TODAY
7,580,000
CBS News
7,100,000
60 Minutes Australia
6,740,000
The Wall Street Journal
6,710,000
The Sun
6,540,000
News24
6,260,000
As of October 8, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

The word 'chirality,' the handedness of mirror-image molecules, comes from the Greek word for what?

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