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Devgn challenges pan masala notice as Bollywood endorsements face scrutiny

A brief Indian news report says Shah Rukh Khan, Ajay Devgn and Tiger Shroff have received regulatory notices over advertisements.

Why this story? One of NDTV India's most watched videos since yesterday, with 411,903 views.

NDTV India: The Hindi news channel of NDTV, controlled by the Adani group since 2022. 27M subscribers and 35B views.

Syed Suhail | IAS Tukaram Mundhe | Shahrukh Khan-Ajay-Tiger पर IAS Tukaram का झटका! #shorts #viralSyed Suhail | IAS Tukaram Mundhe | Shahrukh Khan-Ajay-Tiger पर IAS Tukaram का झटका! #shorts #viral

has taken a regulatory notice over pan masala advertising to the High Court, according to India's Hindi-language news channel NDTV India. Its short report names and alongside Devgn as recipients of notices concerning the advertisements.

Anchor Syed Suhail says the Food and Drug Administration has held the actors responsible in the advertising matter. That is presented as the regulator's position, not a finding by a court. Footage and photographs of the stars accompany the bulletin.

The upload's title highlights , the Indian Administrative Service officer serving as Maharashtra's Food and Drug Administration commissioner. Maharashtra is the western Indian state that includes Mumbai, the centre of Hindi filmmaking.

Pan masala is a chewable mixture commonly containing areca nut and flavourings. The report centres on celebrity advertising for the product, with Devgn's court challenge its principal legal development.

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The facts
Channel
NDTV India
Subscribers
27,200,000 ▲ 100,000 this week
Channel views, last 7 days
321,803,555
Channel views, pace per day
57,120,182 (on a normal day: 41,334,237)
Video published
November 1, 2026
Video views so far
597,735 (2 days online)
Video views, pace per day
411,719 (on a normal day: 276,306)

The numbers

The Short drew about 412,000 views since yesterday.

subscribers
27,200,000
▲ 100,000 in the last 7 days
total views
34,578,178,495
views per day
57,120,182
typical day: 41,334,237
the video
views
597,735
likes
1,853
comments
18
days online
2
As of November 3, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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