Video taking off 24x its usual first day

Cellphone video from a Northridge lounge shows partygoers running from gunfire

Annette Arreola's report for Today in LA led a Saturday when NBCLA also carried a mother's account of her son's West Nile illness and Friday's full newscast.

Why this story? The video opened at a pace of 85,277 views a day, 24 times a normal first day on this channel (3,497).

Video shows partygoers panic after shooting in NorthridgeVideo shows partygoers panic after shooting in Northridge

"Video shows partygoers panic after shooting in Northridge" is a short report from NBCLA, the channel of NBC's Los Angeles station. Built around cellphone footage, it shows a party crowd breaking and running as gunshots ring out at an artist's lounge in the San Fernando Valley neighborhood. Annette Arreola reported it for Today in LA on Saturday morning.

Twelve hours after it went up, the clip had close to 60,000 views. A new short on this channel usually finishes its whole first day with a few thousand. The comment section moved faster still: more than 400 comments in half a day, where these shorts usually gather about a dozen. Some viewers ask how the shooter got away from a room that full of people. A man who grew up in Northridge writes about how much the area has changed. Another points to the layout of the building itself, a second-floor corner unit in a strip mall that he says is hard to get out of quickly.

Two other Saturday uploads also ran far past the channel's usual start: a mother describing the first signs of her young son's West Nile infection, beginning with a rash, and the full Friday evening newscast, which led with the October heat wave and with the families of the six people killed in the 2022 Windsor Hills crash, after the driver was found guilty of murder.

The heat has stayed on the channel's schedule since then. Its newest upload covers the Bouquet Fire, which grew past 700 acres northeast of Santa Clarita and brought evacuation orders.

Published on Trari

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More from NBCLAVideo taking off 13x its usual first dayHurricane Polo's surf warning sends NBCLA thirteen times past normalOn its own, the day-old coastal report is drawing about a sixth of the views the whole Los Angeles station channel collects in a typical day.Channel: NBCLA · Story of September 28, 2026
The facts
Channel
NBCLA
Subscribers
422,000 ▲ 1,000 this week
Channel views, last 7 days
4,278,252
Channel views, pace per day
984,773 (on a normal day: 534,913)
Video published
October 3, 2026
Video views so far
58,183 (less than a day online)
Video views, pace per day
85,277

The numbers

The figures show how far a single cellphone clip ran ahead of a typical NBCLA short, in views and even more in comments.

the video's first day
usual first day here
3,497
this video
85,277
subscribers
422,000
▲ 1,000 in the last 7 days
total views
476,890,814
views per day
984,773
typical day: 534,913
the video
views
58,183
likes
626
comments
406
days online
1
compared with similar channels (subscribers)
NBC Chicago
453,000
FOX 29 Philadelphia
428,000
CBS Philadelphia
425,000
NBCLA
422,000
WCCO - CBS Minnesota
420,000
FOX 13 Seattle
402,000
As of October 4, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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