Video taking off 358x its usual first day

Deep Ellum bar manager recalls pulling woman inside during shootings

CBS TEXAS's report combines cellphone footage of fleeing crowds with a police appeal for videos after four people were killed.

Channel:

CBS TEXAS Story of November 3, 2026Trari Newsroom

Why this story? The video opened at a pace of 544,087 views a day, 358 times a normal first day on this channel (1,521).

Video shows people scrambling after 4 killed, 15 hurt in Deep Ellum shootings

Things we can learn from the video

Press to jump

0:00The anchor reports four deaths and 15 injuries across three separate shootings within an hour.
0:54Cellphone footage shows crowds running as police lights flash; Jennings describes hearing rapid gunfire.
1:08A map locates the shootings along Elm, Main and Commerce; Jennings recounts bringing a woman inside.
1:42Chief Daniel Comeaux says arrests have been made and asks the public to submit videos and information.
3:02The anchor announces community listening sessions at the Deep Ellum Community Center on Wednesday and Friday.

CBS TEXAS brings together footage of people running through Deep Ellum and accounts from those nearby when gunfire broke out on Halloween night. Its report says three separate shootings within an hour left four people dead and at least 15 others injured.

Reporter Briseida Holguin speaks with Thomas Jennings, manager of St. Pete's Dancing Marlin, who describes hearing a quick burst that sounded like fireworks hitting the wall. He was cleaning barware when he looked up and saw people ducking and running. He pulled a woman inside to safety.

"I bring her in, and I lock the door back," Jennings says.

The report maps the shooting locations along Elm, Main and Commerce streets. Dallas Police Chief Daniel Comeaux says arrests have been made and asks anyone with footage to share it, including recordings that might initially seem unhelpful.

"Look, we need all the videos you have. If you have anything, even if you don't think it may show anything, you never know," he says.

The report drew more than half a million views in less than a day, an unusually large audience for a regular CBS TEXAS upload. The station has also published a shorter report on police seeking suspects and follow-up coverage remembering those killed.

For residents seeking a place to speak about what happened, the broadcast announces Deep Ellum Foundation community listening sessions at the Deep Ellum Community Center on Wednesday evening and Friday afternoon.

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