Video taking off 53x its usual first day

Texas Senate vote could decide chamber control, Robert Costa says

On CBS TEXAS, Costa examines Republican primary wounds, South Texas voters and the turnout questions facing Ken Paxton and James Talarico.

Channel:

CBS TEXAS Story of November 1, 2026Trari Newsroom

Why this story? The video opened at a pace of 57,307 views a day, 53 times a normal first day on this channel (1,089).

This Senate race couldn't be bigger": What's at stake in Texas

Things we can learn from the video

Press to jump

0:26Costa says Senate control could hinge on Texas and predicts total race spending above a billion dollars.
1:36Talarico targets billionaire influence, while Paxton portrays his opponent as out of step with Texas values.
2:40Republican primary bitterness raises the question of whether moderate suburban Republicans will stay home.
3:22Costa identifies economic concerns and mass deportations as factors shaping Latino voter sentiment in South Texas.
4:00A Democratic swing could test the electoral effect of Texas's redrawn congressional districts.

Staying home could matter. Robert Costa tells Jack Fink that a central question in Texas's Senate election is whether moderate suburban Republicans will vote after a bitter primary between Ken Paxton and John Cornyn.

"It's about whether some Republicans are just going to stay home," Costa says in the CBS TEXAS interview. On the Democratic side, he identifies the opposite challenge: bringing people who do not usually vote to the polls.

The stakes extend beyond Texas. Costa says the contest between Republican attorney general Paxton and Democratic state representative James Talarico could determine control of the Senate. He expects total spending on the race to exceed a billion dollars by Tuesday night.

His reporting also draws out the candidates' contrasting pitches. Talarico targets Elon Musk as he tries to portray Republicans as the party of billionaires; Paxton casts Talarico as disconnected from Texas values. Costa describes economic concerns and mass deportations as factors shaping sentiment among Latino voters in South Texas. He and Fink also consider whether a Democratic swing could test the state's redrawn congressional map.

The interview drew about 57,000 views in its first day, far beyond the channel's usual start for a regular video. Election coverage drew attention elsewhere on CBS TEXAS too: its separate report on the end of early voting showed long lines in North Texas, including a Tarrant County location where the final voter cast a ballot well after closing. At Paul Quinn College, students celebrated taking part, many for the first time.

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The facts

Channel: CBS TEXAS
Subscribers: 575,000 ▲ 1,000 this week
Channel views, last 7 days: 3,166,321
Channel views, pace per day: 204,947 (on a normal day: 630,243)
Video published: October 31, 2026
Video views so far: 57,191 (less than a day online)
Video views, pace per day: 57,307

The numbers

The Senate interview drew an unusually large first-day audience for a regular CBS TEXAS video. The channel's separate short report on early-voting lines also ran well above its usual start.

the video's first day

usual first day here

1,089

this video

57,307

subscribers

575,000

▲ 1,000 in the last 7 days

total views

597,861,720

views per day

204,947