Video taking off 16x its usual first day

A cockpit axe and a landing in Saudi Arabia: ITV News stays on the Flydubai attack

The newest short on the Dubai-Tel Aviv flight passed the captain's own interview within nine hours, and its comment section filled about eight times faster than usual.

Why this story? The video opened at a pace of 208,120 views a day, 16 times a normal first day on this channel (13,126).

The FlyDubai captain attacked by cockpit axe during Israel-bound flightThe FlyDubai captain attacked by cockpit axe during Israel-bound flight

Two days ago the story on ITV News was Captain Smit Machchhar describing, from his hospital bed in Abu Dhabi, how he got back up after being stabbed in the cockpit. The newest short adds a harder detail: an axe.

"The FlyDubai captain attacked by cockpit axe during Israel-bound flight" sets out what officials have said since. Authorities in the UAE called what happened on board a "terrorist attack." The plane made an emergency landing in Saudi Arabia, where an arrest followed. According to the description, officials also said that the man now held had earlier been kept from flying for his own country's airline over concerns about extremist views.

That last point is what the comments keep returning to. The most discussed question is how vetting works between airlines, and several viewers ask why the early accounts spoke of a knife while this report speaks of an axe.

The short passed 110,000 views in nine hours, already more than the captain's interview has drawn since Friday. It came on a day when the channel as a whole was quieter than usual, which makes the pull of this one story stand out more.

Published on Trari

Read next

More from ITV NewsThis week on the channel +9.5M views this week'What if I don't get up?': the Flydubai captain speaks for himself on ITV NewsCaptain Smit Machchhar told India's prime minister about the attack in a video call, on a Friday when diesel passed £2 a litre and Manchester City lodged its a…Channel: ITV News · Story of October 3, 2026
The facts
Channel
ITV News
Subscribers
2,250,000
Channel views, last 7 days
8,975,580
Channel views, pace per day
800,591 (on a normal day: 1,469,658)
Video published
October 3, 2026
Video views so far
112,339 (less than a day online)
Video views, pace per day
208,120

The numbers

The short ran far ahead of a usual first day for the channel, while ITV News overall had a slower day than normal.

the video's first day
usual first day here
13,126
this video
208,120
subscribers
2,250,000
no significant change in the last 7 days
total views
1,667,661,150
views per day
800,591
typical day: 1,469,658
the video
views
112,339
likes
328
comments
172
days online
1
compared with similar channels (subscribers)
7NEWS Australia
2,260,000
ITV News
2,250,000
NowThis
2,230,000
BBC World Service
2,220,000
CBC News: The National
2,200,000
GBNews
2,190,000
As of October 4, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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