Zendaya brings her 'Odyssey' premiere Louis Vuitton jacket back to Paris

Etalk's Short on a repeat outfit from Paris Fashion Week has a comment section debating whether wearing something twice was ever a problem.

Channel: Etalk Story of October 8, 2026Trari Newsroom

Why this story? The video opened at a pace of 60,252 views a day, 18 times a normal first day on this channel (3,408).

Zendaya re-wore this Louis Vuitton jacket

Etalk spotted a rerun. At Paris Fashion Week, Zendaya turned up in the same Louis Vuitton jacket she had worn to the Paris premiere of "The Odyssey", and the channel's Short on it, titled "Zendaya re-wore this Louis Vuitton jacket", passed 67,000 views in about a day and a half. Etalk's Shorts usually end their first day in the low thousands, and this came on a day when the channel as a whole was running below its normal pace.

The repeat is not random. Zendaya has been a Louis Vuitton house ambassador since 2023, and the premiere was for Christopher Nolan's take on Homer's epic, in which she appears alongside Matt Damon's Odysseus. Wearing the label's jacket to the label's own show closes the loop.

The comments are less about the jacket than about the idea of wearing it again. Many viewers say a piece like that should be worn often and that the rule against being seen twice in the same thing was always silly. Others point out that it is styled differently this time, and a few give the credit to Law Roach, her longtime stylist.

Paris kept Zendaya on the channel. A follow-up from the same Louis Vuitton show, the Spring/Summer 2027 collection, asks whether she broke etiquette by staying seated when France's First Lady, Brigitte Macron, stopped to greet her.

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The numbers

A Short about a single outfit pulled well ahead of what this entertainment show's Shorts usually manage on a first day.

the video's first day

usual first day here

3,408

this video

60,252

subscribers

219,000

no significant change in the last 7 days

total views

378,218,148

views per day

166,316

typical day: 264,401

the video

views

67,446

likes

1,105

comments

23

days online

2

compared with similar channels (subscribers)

BBC Antiques Roadshow

224,000

Star Trek

222,000

BBC Radio 2

220,000

Etalk

219,000

Shameless

213,000

MASTERPIECE PBS

211,000

As of October 8, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

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