Josh O'Connor is a chair in Dior's animated Hollywood emergency

Sylvain Chomet's holiday film casts Rihanna as a star and Robert Pattinson as narrator, with Marlene Dietrich waiting for a dress.

Channel: Christian Dior Story of November 5, 2026Trari Newsroom

Why this story? The video opened at a pace of 212,288 views a day, 32 times a normal first day on this channel (6,638).

“Christian Dior’s Night in Color”

Marlene Dietrich needs a colorful dress by morning, and the person taking the emergency call is a chair. Voiced by Josh O'Connor, the furniture has to wake Christian Dior and explain why Hollywood suddenly needs his help.

That is the setup for "Christian Dior's Night in Color", an animated holiday advertising film directed by Sylvain Chomet, with creative direction by Jonathan Anderson. It drew nearly 200,000 views in less than a day, an unusually fast start for Dior's channel. But the talking chair gives readers something more entertaining to discuss than its reach.

Set on a snowy night in 1949, the imaginary adventure begins at the house's Paris atelier. LaKeith Stanfield voices Ron, a director whose production has switched to color, leaving Dietrich unwilling to wear her black-and-white dress. Louis Garrel's Dior has a deadline and no inspiration. His helpers include bee seamstresses voiced by Greta Lee, Nine d'Urso and Nadia Tereszkiewicz.

Robert Pattinson narrates, Camille Cottin plays Dietrich, and Rihanna supplies the voice of a Christmas-tree star. Before her arrival, Dior's dog Bobby leads the designer and the bees into the snowy streets in search of an answer.

The comments pick up on the film's peculiar household rules: viewers ask why the chair can speak when the dog cannot, while others single out O'Connor's performance as furniture. Another recurring subject is the animation itself, with commenters discussing hand-drawn art and human craftsmanship in advertising. For a film about an atelier struggling to make something, the making is part of the conversation.

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More from Christian DiorThis week on the channel +1.4M views this weekLawrence, Lee and Russell make LACMA Dior's campaign settingJonathan Anderson's Cruise 2027 film pairs museum paintings with handbags, while Drew Starkey gets his own gallery outing.Channel: Christian Dior · Story of October 28, 2026 Also in Luxury fashion housesVideo taking off 86x its usual first dayLouis Vuitton brings highway curves to the Louvre runwayFelix, Zendaya and Sophie Turner join a behind-the-scenes film revealing how cars and speed shaped Nicolas Ghesquière's show.Channel: Louis Vuitton · Story of November 5, 2026 A different discovery todayVideo taking off 66x its usual first dayJimmy Kimmel turns Idaho's state-gun vote into an attack adHis midterm monologue also gives Mike Johnson a Sarah McLachlan farewell before his assistant Natalie zips herself into a duffel bag.Channel: Jimmy Kimmel Live · Story of November 5, 2026

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Josh O'Connor is a chair in Dior's animated Hollywood emergency The full story on Trari: https://trari.com/en/story/dior-26854/?from=kit

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The numbers

The animated film's early views are far above Dior's usual first-day audience. The channel's overall daily views have also more than doubled their typical level.

the video's first day

usual first day here

6,638

this video

212,288

subscribers

4,260,000

no significant change in the last 7 days

total views

1,061,176,754

views per day

1,391,849

typical day: 666,909

the video

views

192,486

likes

10,417

comments

20

days online

1

subscribers: this channel and similar channels

Louis Vuitton

5,450,000

Christian Dior

4,260,000

CHANEL

2,940,000

GUCCI

1,480,000

Bottega Veneta

1,030,000

Versace

672,000

As of November 5, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.