This week on the channel +322K views this week

Mariah Carey's arrival sends GUCCI's hotel into Christmas mode

Harmony Korine directs the holiday commercial, the channel's only new upload of the week.

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GUCCI Story of November 3, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

Gucci Gift with Mariah Carey

"She's here," the doorman radios, and the message travels through the hotel before Mariah Carey reaches the elevator. GUCCI's new holiday advertisement makes her arrival the cue for a last-minute decorating scramble: gifts, a Christmas tree and a suite full of party guests must all be ready.

Directed by Harmony Korine, "Gucci Gift with Mariah Carey" opens on a desk calendar showing November 2. Boots step onto a red carpet; staff hurry into action. When the elevator doors finally open, Carey appears in sunglasses and a sparkling dress, with "All I Want for Christmas Is You" supplying the party soundtrack. The filmmaker behind Spring Breakers gives the preparations almost as much attention as the entrance.

The commercial reached about 125,000 views within fourteen hours. It is comfortably the channel's busiest video right now, and viewers are making their own seasonal announcements in the comments, treating Carey's appearance as the signal to begin Christmas. Others single out the lighting or call the look a throwback.

GUCCI added roughly 322,000 views across an otherwise upload-free week, while its subscriber count held steady. Daily viewing is now more than four times its usual level. Among nearby luxury-house channels, CHANEL had a much larger viewing week; GUCCI's weekly gain was closer to those of Versace and Christian Dior.

Away from Carey's hotel party, "The Store Show" remains the archive's busiest draw. Its successive menswear and womenswear presentations continue to attract viewers, with the companion "Guests at The Store Show" offering a smaller glimpse of the collection's Milan gathering.

Published on Trari

Where next?

Also in Luxury fashion housesThis week on the channel +25M views this weekCHANEL checks into the Ritz for five lip-balm moodsThe brand's four-upload week pairs a Paris hotel campaign with SYCOMORE and a holiday-world introduction.Channel: CHANEL · Story of October 28, 2026

A different discovery todayVideo taking off 12x its usual first dayFrom "please don't leave" to "ask Grok": John Oliver's midterm tourThe election-week main story drew about 3.8 million views in under a day, and its comment section filled more than twice as fast as usual.Channel: LastWeekTonight · Story of November 3, 2026

What viewers say

1st November: It’s time
2nd November: it’s Gucci
@JB-zv2esSee it on YouTube
The lighting and everything. Mariah is majestic ✨💖
@XavierXihongXSee it on YouTube
Love the Throwback 😍..... Yes Mariah !!! 🙌
@Stilettos70See it on YouTube

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