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Menswear meets womenswear in GUCCI's "The Store Show"

The Milan collection reveal shares the channel's recent lineup with a guest video and an Alchemist's Garden fragrance introduction.

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GUCCI Story of October 14, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

The Store Show

A store's way of presenting clothes becomes the organizing idea for GUCCI's runway: menswear and womenswear unfold in succession, two collections within a single show. The description frames that arrangement as a meeting place for different personalities, with a soundtrack by Gucci Music Director loki.

GUCCI posted nothing new this week, but "The Store Show" remains the busiest video in its recent collection. It has reached roughly 6.5 million views and is drawing substantially more daily views than either the accompanying guest upload or the fragrance introduction. For anyone catching up, the clothes themselves are the main attraction.

"Guests at The Store Show" turns toward the people attending the Milan reveal, though its description leaves the guest names unstated. "Meet Ambrosia del Deserto, a new scent from #GucciTheAlchemistsGarden" offers a different kind of house introduction: a promotional video for a fragrance, rather than another runway installment.

In subscriber size, GUCCI sits below Christian Dior and CHANEL and above Bottega Veneta among these luxury-house channels. Its own viewing activity is concentrated on the show, with the guest gathering providing a smaller companion piece to the collection.

Published on Trari