Gae Aulenti's Monterey watch design returns at Louis Vuitton

The brand's only upload of the week traces its first wristwatches to ceramic models in black and green.

Channel: Louis Vuitton Story of October 28, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

#LVMonterey #LVWatches #LaFabriqueDuTemps #LouisVuitton

An architect's sketches, archival photographs and a watchmaker's loupe supply Louis Vuitton's change of scene after its show-season uploads. The channel's sole new video is a Monterey watch advertisement, looking back to the house's first wristwatches before introducing their successors.

The short film begins in 1988 with the LV I and LV II, designed with Italian architect Gae Aulenti. It then moves through the LV I's return in 2025 to the LV II's new version for 2026: ceramic cases, an in-house mechanical movement, and black and green finishes. The emphasis is on simplicity rather than a crowded dial, a detail echoed by a viewer commenting on the pared-back design.

The upload has gathered about 5,100 views, a modest arrival in a week when the channel collected roughly 378,000 views overall. Its subscriber count was unchanged, while daily views are slightly below their usual pace.

Among neighboring fashion houses, CHANEL had a particularly large week for views, while Christian Dior added subscribers. Louis Vuitton retains the largest subscriber audience in this peer group.

The Monterey film isn't where most of the channel's immediate momentum sits. The earlier Felix upload tagged for the spring-summer show continues to attract thousands of daily views, substantially more than either the watch film or the alpine-themed "LV Ski Collection I LOUIS VUITTON." The runway's afterlife is proving longer than the week's upload schedule.

Published on Trari

Share this story

A ready picture for an Instagram story or a WhatsApp status.

Share the pictureSend the link

×Share the picture

Where next?

More from Louis VuittonThis week on the channel 11 videos this weekFelix and Lisa bring K-pop to Louis Vuitton's LVSS27 weekEleven uploads center on Nicolas Ghesquière's collection, with a Real Madrid clip adding a sporting detour.Channel: Louis Vuitton · Story of October 14, 2026 Also in Luxury fashion housesThis week on the channel +322K views this weekMariah Carey's arrival sends GUCCI's hotel into Christmas modeHarmony Korine directs the holiday commercial, the channel's only new upload of the week.Channel: GUCCI · Story of November 3, 2026 A different discovery todayVideo taking off 12x its usual first dayFrom "please don't leave" to "ask Grok": John Oliver's midterm tourThe election-week main story drew about 3.8 million views in under a day, and its comment section filled more than twice as fast as usual.Channel: LastWeekTonight · Story of November 3, 2026

Or follow us on Telegram

Is this your channel?For the channel's owners and team: a ready picture and text for your audience

Share the story with your audience. Everything is ready:

For a community post or your channel's description

Gae Aulenti's Monterey watch design returns at Louis Vuitton The full story on Trari: https://trari.com/en/story/louisvuitton-18892/?from=kit

Copy the text

The videos drawing views on Louis Vuitton right now

#Felix #LVSS27 #NicolasGhesquiere #LouisVuitton625,489 views LV Ski Collection I LOUIS VUITTON13,579 views

The numbers

Here is Louis Vuitton's week in views and subscribers.

views gained this week: this channel and similar channels

CHANEL

24,870,872

Christian Dior

1,436,048

Versace

549,771

Louis Vuitton

378,456

GUCCI

220,656

Hermès

120,717

Saint Laurent

101,907

Burberry

42,351

Bottega Veneta

22,352

subscribers

5,450,000

no significant change in the last 7 days

total views

703,118,686

views per day

65,160

typical day: 69,581

first-day views of each video posted this week

#LVMonterey #LVWatches #LaFabriqueDuTem…

2,136

subscribers: this channel and similar channels

Louis Vuitton

5,450,000

Christian Dior

4,260,000

CHANEL

2,940,000

GUCCI

1,480,000

Bottega Veneta

1,030,000

Versace

672,000

Hermès

449,000

Burberry

445,000

Saint Laurent

430,000

As of October 28, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.