Lawrence, Lee and Russell make LACMA Dior's campaign setting

Jonathan Anderson's Cruise 2027 film pairs museum paintings with handbags, while Drew Starkey gets his own gallery outing.

Channel: Christian Dior Story of October 28, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

Jennifer Lawrence, Greta Lee, and Taylor Russell for Dior Cruise 2027

Jennifer Lawrence passes floral paintings with a white bag; Greta Lee checks inside a black one. Taylor Russell brings an orange textured gown into a concrete hallway. In Christian Dior's most-watched new upload, the museum visit is also a fashion commercial, with the gallery bench becoming the trio's shared perch.

"Jennifer Lawrence, Greta Lee, and Taylor Russell for Dior Cruise 2027" has passed 1.1 million views since its release last Thursday. There is no dialogue, just a succession of outfits, artworks and small gestures: Russell inspecting a metallic handbag, Lawrence carrying a houndstooth bag with a ladybug charm, Lee reclining with gallery notes. The casting brings together actresses known for very different films, from Lawrence's The Hunger Games to Lee's Past Lives and Russell's Bones and All.

The museum connection extends to "Drew Starkey for Dior Spring 2027," another campaign filmed at LACMA. Its description identifies shirts made with artist Ed Ruscha, whose work often turns words into images. Both films remain among the channel's fastest-moving uploads, with the Cruise campaign drawing the most daily views.

Across eleven uploads, Dior also shifted toward confectionery-inspired Christmas imagery: gingerbread decorations in "Dior Beauty Holiday 2026" and honey-and-cinnamon makeup tones in Peter Philips' accompanying look. The beauty film is now the other main source of momentum alongside the museum campaigns.

Dior added 10,000 subscribers over the week. Among the neighboring luxury channels, CHANEL had a much larger viewing week, while Louis Vuitton and GUCCI were quieter. Dior's own distinctive detail is smaller than any of those totals: a ladybug charm making its way through an art museum.

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Where next?

More from Christian DiorThis week on the channel one video this weekDior packs for the slopes, with Summer 27 nearbyThe house's sole new upload turns to DiorAlps, while Jang Wonyoung and Hyunjin's show selections keep drawing attention.Channel: Christian Dior · Story of October 14, 2026 Also in Luxury fashion housesThis week on the channel +322K views this weekMariah Carey's arrival sends GUCCI's hotel into Christmas modeHarmony Korine directs the holiday commercial, the channel's only new upload of the week.Channel: GUCCI · Story of November 3, 2026 A different discovery todayVideo taking off 12x its usual first dayFrom "please don't leave" to "ask Grok": John Oliver's midterm tourThe election-week main story drew about 3.8 million views in under a day, and its comment section filled more than twice as fast as usual.Channel: LastWeekTonight · Story of November 3, 2026

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Lawrence, Lee and Russell make LACMA Dior's campaign setting The full story on Trari: https://trari.com/en/story/dior-18899/?from=kit

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The videos drawing views on Christian Dior right now

Drew Starkey for Dior Spring 2027124,351 views · 2026-10-22 Dior Beauty Holiday 202686,018 views · 2026-10-26 Céline Dion takes the Paris stage in Dior68,017 views · 2026-10-21 Dior Holiday 2026 Cinnamon Glaze Look by Peter Philips23,515 views · 2026-10-26 J'adore for the Holidays18,010 views · 2026-10-26

The numbers

Here is how Christian Dior's uploads and audience moved over the week.

views gained this week: this channel and similar channels

CHANEL

24,870,872

Christian Dior

1,436,048

Versace

549,771

Louis Vuitton

378,456

GUCCI

220,656

Hermès

120,717

Saint Laurent

101,907

Burberry

42,351

Bottega Veneta

22,352

subscribers

4,260,000

▲ 10,000 in the last 7 days

total views

1,055,991,418

first-day views of each video posted this week

Jennifer Lawrence, Greta Lee, and Taylo…

104,537

Drew Starkey for Dior Spring 2027

11,397

Dior Beauty Holiday 2026

52,015

Céline Dion takes the Paris stage in Di…

17,434

Dior Holiday 2026 Cinnamon Glaze Look b…

16,235

J'adore for the Holidays

12,178

subscribers: this channel and similar channels

Louis Vuitton

5,450,000

Christian Dior

4,260,000

CHANEL

2,940,000

GUCCI

1,480,000

Bottega Veneta

1,030,000

Versace

672,000

Hermès

449,000

Burberry

445,000

Saint Laurent

430,000

As of October 28, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.