Ben demands the spotlight at Viva La Dirt League's checkout
A staff-discount argument becomes a dispute over who gets to have a scene in the group's TechTown sketch.
Why this story? One of the most watched videos since yesterday, with 338,582 views.
Ben's not the only customer
Video summary
Press to jump
- 0:00Ben demands a staff discount, arguing that employment at his own job should qualify him.
- 0:34The neighbouring checkout interrupts Ben's dialogue, and he objects to sharing the scene.
- 1:41Ben produces the prop behind his planned punchline.
- 2:04Ben makes the employees choose between customers; their answer comes immediately.
- 2:54The outtakes begin, with Alan T-posing behind the counter.
Buying something and paying by card should be uncontroversial behaviour in an electronics shop. For Ben, it's an intolerable interruption: another customer is talking over his dialogue.
Viva La Dirt League's "Ben's not the only customer" has drawn about 339,000 views since yesterday. The staged TechTown comedy starts with a familiar retail headache, a customer demanding a discount he isn't entitled to, then lets that customer become aware of the sketch around him.
Alan explains that being employed somewhere else doesn't qualify Ben for this shop's staff discount. But Ben has prepared a punchline, and Rowan serving a woman at the adjacent checkout is spoiling his setup. He wants to know what her comedy hook is. Apparently, simply purchasing an item isn't enough.
Then out comes a wizard's staff. Ben's planned wordplay is now a prop he's obliged to explain, which does little to restore his authority. When he demands that the employees choose between him and the ordinary shopper, both choose her immediately.
Viewers are picking up on Ben's increasing awareness of the camera, with some likening him to a self-aware game character. Others argue that someone who spends this much time at TechTown deserves the staff discount after all. The sketch even lets the artificiality spill into its outtakes: Alan starts T-posing behind the counter, prompting Rowan to remind him that he's on camera.
Published on Trari
Where next?
- Channel
- Viva La Dirt League
- Subscribers
- 7,570,000 ▲ 30,000 this week
- Channel views, last 7 days
- 55,551,435
- Channel views, pace per day
- 9,492,268 (on a normal day: 5,522,982)
- Video published
- November 1, 2026
- Video views so far
- 338,582 (less than a day online)
- Video views, pace per day
- 679,709
The numbers
The viewing total below is what "Ben's not the only customer" has gained since yesterday.
💡 Test your knowledge
What is the electronics shop called in this sketch?
Alan and Rowan wear TechTown shirts, and Alan explains that the discount is for staff at that store.


