Sean McVay, fired up after the Rams' comeback against the Eagles

Amazon's sports channel started its Sunday with a clip of Jalen Hurts taking command early, and ended up with the Rams coach celebrating the other kind of finish.

Channel: Sports On PrimeStory of October 5, 2026Trari Newsroom

Why this story? The video opened at a pace of 48,647 views a day, 17 times a normal first day on this channel (2,898).

The Rams complete an incredible comeback for the dub 😤

"Jalen Hurts taking command early" was one of the clips Sports On Prime posted on Sunday, a mic'd-up look at the Philadelphia quarterback. The important word turned out to be "early." By the end of the day the channel had a very different short from the same game: Sean McVay, hyped (the description's word) after a Rams comeback win against Philly.

That second clip is the one carrying the channel. Seven hours after it went up it had close to 22,000 views. A new short here usually finishes its whole first day a little under 3,000. Even the comment section, small as it is, filled up far faster than on a usual first day.

The footage is the NFL's own, passed along by Amazon's sports channel, and the description credits the league. It centers on McVay, the Rams' head coach since 2017 and the man who led them to a Super Bowl title at the end of the 2021 season.

The comments look at both sidelines. The most liked thread is about Nick Sirianni and the Eagles' side of the game, not the Rams'. One viewer cheers McVay as a Miami grad, a nod to his college days as a receiver at Miami University in Ohio. Another wonders where the team that played in two Super Bowls went. A Dallas fan points out that the Cowboys won too, and Sports On Prime posted that game as well: "The Battle of Texas belonged to CeeDee Lamb" has so far drawn only a few hundred views.

The channel's runner-up on Sunday was gentler: teammates mobbing Athan Kaliakmanis after his first career touchdown pass.

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More from Sports On PrimeVideo taking off 18x its usual first dayTodd Monken and Denzel Ward take the TNF desk after Cleveland beats PittsburghThe Browns' coach and their Ohio-born cornerback sat in with Prime Video's crew, and the comment section filled up with Cleveland talking back.Channel: Sports On Prime · Story of October 3, 2026

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The numbers

A short that would usually be a quiet one on this channel had already gone several times past its usual first day by its seventh hour.

the video's first day

usual first day here

2,898

this video

48,647

subscribers

249,000

▲ 2,000 in the last 7 days

total views

202,877,101

views per day

191,684

typical day: 478,773

the video

views

21,832

likes

743

comments

18

days online

1

compared with similar channels (subscribers)

LeBatardShow

261,000

Canadiens de Montréal

260,000

Backyard Athletics

258,000

Sports On Prime

249,000

Women Hooping

238,000

DraftKings

234,000

As of October 5, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

Also in American sports leagues and mediaVideo taking off 10x its usual first dayCody Haddad meets his old Ohio State teammates, insults and allFOX's short of the former Buckeye's reunion was liked far more than the channel's shorts usually are, and even a Michigan fan admits it made him smile.Channel: CFB ON FOX · Story of October 5, 2026 A different discovery todayVideo taking off 44x its usual first dayAlan Alda, at 90, on polio, Hawkeye and living with Parkinson'sHis conversation with Dr. Jon LaPook led a busy Sunday for the program, and a longer web-only cut of the same interview ran well ahead of the usual too.Channel: CBS Sunday Morning · Story of October 5, 2026