Video taking off 17x its usual first day

Mississippi Senate count turns to provisional ballots

NBC News' Yamiche Alcindor reports from Jackson as Scott Colom holds a narrow edge over Cindy Hyde-Smith and Republicans prepare challenges.

Channel:

NBC News Story of November 7, 2026Trari Newsroom

Why this story? The video opened at a pace of 200,061 views a day, 17 times a normal first day on this channel (11,990).

Mississippi Senate race still neck-and-neck

Scott Colom says the close result isn't a surprise to him. "I knew we were competitive. I wasn't surprised," the Democratic Senate candidate tells reporters in NBC News' dispatch from Mississippi, where provisional ballots are still being processed.

Yamiche Alcindor's report, filmed in Jackson on November 5, shows election workers checking ballots while the Senate contest remains too close to call. Its results graphic puts Colom barely ahead of Republican incumbent Cindy Hyde-Smith, with neither candidate reaching half the vote.

The Short drew an estimated 200,000 views in its first day, roughly seventeen times NBC News' usual start for that format. The report brings viewers to the ballot-processing center rather than offering a declaration of victory.

Alcindor reports that Republicans are preparing challenges. Mississippi Republican Party chairman Mike Hurst pledges that election laws will be followed and every legal vote counted. The report also returns to voters' concerns about the economy and healthcare, the issues behind the unresolved tally.

NBC's longer Mississippi coverage adds another dimension: Colom's criticism of his own party. In a separate interview covered on Meet the Press NOW, the candidate says Democrats did not invest enough in making Mississippi competitive. That upload also drew an unusually large first-day audience, as did Alcindor's longer report on both camps preparing for a possible legal dispute over the count.

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The facts

Channel: NBC News
Subscribers: 12,200,000
Channel views, last 7 days: 56,371,675
Channel views, pace per day: 6,950,860 (on a normal day: 6,942,638)
Video published: November 6, 2026
Video views so far: 223,219 (less than a day online)
Video views, pace per day: 214,051

The numbers

The Mississippi ballot-count report drew a much larger first-day audience than NBC News' usual Short. Separate, longer reports on the same contest also started well above their usual pace.

the video's first day

usual first day here

11,990

this video

200,061

subscribers

12,200,000

no significant change in the last 7 days

total views

10,751,211,468

views per day

6,950,860

typical day: 6,942,638

the video

views

223,219

likes

1,058

comments

days online

subscribers: this channel and similar channels

15,500,000

13,800,000

12,700,000

12,200,000

10,100,000

9,390,000

As of November 7, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

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