A chapel in Adderbury becomes a Reformer Pilates studio for Josie Irons
After months of keeping the renovation under wraps, she and Charlie showed the reformer beds in place and introduced their business partner, Emma.
Josie
Story of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
THE CHAPEL WILL BE… ⛪️
For months, Josie Irons and Charlie have been renovating an old chapel and refusing to say what it was for. A short on Friday told viewers to tune in on Sunday at 5pm, and on Sunday the answer came: "THE CHAPEL WILL BE… ⛪️" reveals a Reformer Pilates studio, nearly finished, with the beds already lined up under the old roof.
The video walks through the space, introduces Emma, one of the business partners behind the project, and ends with a chat with the whole team. It drew about 67,000 views on its first day, the biggest start of the ten uploads she posted this week. The comments are a lively mix. Many viewers admit they never guessed Pilates, and the most liked one had pictured community suppers and weddings. Others suggest hanging work by local artists on the walls, and a Pilates instructor is glad she talks about the whole method, not only the reformer.
The rest of the week was pure Cotswolds autumn. A long vlog moves from London shopping to Burford Garden Company and Daylesford, with a beetroot risotto and pumpkin spice cookies along the way. The quickest climber is a short, though: five gardening lessons she wishes she had learned sooner, followed closely by an autumn countryside wardrobe.
Views ran a little below her usual pace and subscribers barely moved. Even so, among vlog channels close to her size, only Bryton and Jade added more views over the week.
Published on Trari
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What viewers say
If only I didn't live across the pond, I would sign up for classes immediately...this is a studio of dreams. You have created a beautiful place for people to use and enjoy
@lettiesimonisSee it on YouTubeAs a Pilates instructor I am so pleased that you are talking about the whole system, as well as the reformer ❤️
@kerrybeavis1665See it on YouTubeI love the idea of doing pilates in such a peaceful and quiet place. Good for your body and SOUL 😇
@trujilloalmSee it on YouTube
Public comments from the video's page on YouTube
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The videos drawing views on Josie right now
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- Channel
- Josie
- Subscribers
- 605,000 ▲ 1,000 this week
- Channel views, last 7 days
- 1,664,722
- Videos published this week
- 10
- Video published
- October 4, 2026
- Video views so far
- 88,564
- Views on its first day
- 66,653
The numbers
Here is how Josie's channel and this week's uploads stand.
💡 Test your knowledge
Burford, home of the Burford Garden Company in Josie's autumn vlog, is a market town in which English county?
Burford stands on the River Windrush in west Oxfordshire and is often called the gateway to the Cotswolds.
