A football, a pump and Brentford's candles: John Nellis's side quests
In a single day the channel gained about as many subscribers as it usually collects in two weeks, three days after a test of how much air a football can take before it gives up.
John NellisStory of Why this story? The channel is adding 100,007 subscribers a day, 15 times a normal day (6,560).
About a hundred thousand new subscribers. That is what John Nellis added in a single day, on a channel whose about page promises to do football's side quests so viewers don't have to.
The quests from the past fortnight explain the pitch better than any description could. "How Many Pumps to Explode a Football?" went up on October 1 and is close to ten million views. It asks one question and keeps pumping until it has the answer. Before that came "I Tricked The Internet with a FAKE Yamal," a prank built on a lookalike of the Barcelona and Spain forward, which sits at about the same height. In between came "Control It, You Keep It," which sounds like a dare with a prize attached.
What set off the subscriber jump is not clear, and the pump video's timing may be only part of it. Views across the channel are running at roughly twice their usual daily pace, so more people are passing through than usual, and a good share of them are staying.
The newest upload brings in a real club. "Candle Blowing Challenge vs @BrentfordFC" pairs Nellis with the Premier League side from west London. It is a day old and still small next to the pump. For a creator whose usual opponent is a ball, a hand pump or a lookalike, a club account across the challenge is a step up in company.
Published on Trari
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- Channel
- John Nellis
- Subscribers
- 16,500,000 ▲ 200,000 this week
- Channel views, last 7 days
- 78,537,171
- Channel views, pace per day
- 17,820,253 (on a normal day: 9,265,692)
The numbers
Subscribers arrived about fifteen times faster than on a usual day, and daily views roughly doubled.
💡 Test your knowledge
Lamine Yamal, the player Nellis had a lookalike play, came through the youth academy of which club?
Yamal came up through Barcelona's La Masia academy and broke into the club's first team as a teenager.
