This week on the channel +1.5M views this week

James Hoffmann searches for silky milk without an espresso machine

His foamer comparison spans handheld whisks, countertop appliances and dedicated steamers as the channel passes 400 million views.

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James Hoffmann Story of November 2, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

The Best Milk Foamer For Coffee

Things we can learn from the video

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5:00The OutIn's fine mesh produces better texture than the Aerolatte in Hoffmann's test.
7:24The NanoFoamer makes silky milk, with little detectable texture difference from the OutIn.
12:42The NanoFoamer Pro produces café-quality latte art, though Hoffmann notes its high price.
22:15A leaking pressure gauge prompts Hoffmann to disqualify the AUNMAS stovetop steamer as unsafe.
28:40The Morning Dream produces café-quality milk, but its premium price and internal complexity count against it.
33:40Hoffmann gathers his recommendations by price tier and identifies a gap for a simple analogue steam boiler.

James Hoffmann brings out a microwave before the latte art begins. For the cheapest end of his milk-foamer comparison, heating the milk is a separate job, and making it silky takes a little practice.

"The Best Milk Foamer For Coffee" was his only new upload this week, reaching roughly 672,000 views. It is a substantial shopping expedition, but the useful distinction is simple: producing lots of foam is not the same as producing milk that pours beautifully into coffee.

The handheld OutIn and NanoFoamer both deliver textures Hoffmann struggles to distinguish in a blind tasting. Among the heat-and-foam appliances, the NanoFoamer Pro earns "As good as any cafe." The steamers bring more machinery and complications: a leaking pressure gauge ends the AUNMAS test, while the Morning Dream produces excellent milk at a premium price.

Viewers have brought their own equipment histories to the discussion. Some describe years with inexpensive whisks; others point out that a different attachment could reduce the Sage machine's foam. There is also a particularly Hoffmann-shaped admission: watching the entire comparison without owning an espresso machine at all.

Beyond the new review, "A 350 Year Old Idea Still Being Exploited For Billions", which takes him to the British Museum to explore London's history, is the next most active upload. August's Fellow ES1 review continues to draw views too.

The channel has passed 400 million lifetime views, with daily viewing well above its usual level, although subscribers were unchanged over the week. Among nearby food channels, its weekly viewing was close to Romeo Eats and ThatDudeCanCook; Fallow had a much larger week. For Hoffmann, the fresh draw is a familiar domestic ambition: café-style milk without buying an entire café's worth of equipment.

Published on Trari

Where next?

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A different discovery todayA video worth knowingNileBlue's skull candy hits every taste at once, but no flavorA sweetener thousands of times stronger than sugar, a famously bitter compound and pure capsaicin go into the brass-molded drops, and the verdict surprises eve…Channel: NileBlue · Story of November 2, 2026

What viewers say

Brave of James to assume that I'm watching this video because I need a foamer when I don't even own an espresso machine. I'm just watching this video because I haven't skipped a single James Hoffmann video since the inception of this channel, and I don't plan on starting now.
@georgeatte788See it on YouTube
I’ve been using a £1 milk frother from IKEA for years, and it’s still going strong 😄
@flamnerSee it on YouTube
Flair: "You can take it camping with you"
I think it's time for a sequel to the briping video
@LashanRSee it on YouTube

4 more comments

For the Breville/Sage is better to use the flat disk attachment for less foaming milk.
@nikolouizos6818See it on YouTube
_Bellman Stovetop watches tearfully/steamily from a distance_
@alex-r-tSee it on YouTube
To give the Breville/Sage credit, you used the "more foam" whisk attachment. Using the other attachment would result in considerably less foam that is more appropriate to a flat white or other milky drink.
@4mpersanSee it on YouTube
My Flair Wizard is induction friendly and it is a beast on there.
@drds3819See it on YouTube

Public comments from the video's page on YouTube

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The videos drawing views on James Hoffmann right now

A 350 Year Old Idea Still Being Exploited For Billions507,064 views

The Fellow ES1 Espresso Machine Review856,710 views

The facts

Channel: James Hoffmann
Subscribers: 2,570,000
Channel views, last 7 days: 1,524,743
Videos published this week: 1
Video published: October 28, 2026
Video views so far: 671,806
Views on its first day: 324,655

The numbers

Here is how James Hoffmann's week looks in views and subscribers.

views gained this week: this channel and similar channels

17,682,703

11,956,924

7,843,167

3,141,743

2,814,320

1,524,743

1,482,619

1,374,035

386,489

subscribers

2,570,000

no significant change in the last 7 days

total views

400,787,559

views per day

302,368

typical day: 178,604

first-day views of each video posted this week

The Best Milk Foamer For Coffee

324,655

subscribers: this channel and similar channels

2,730,000

2,670,000

2,570,000

2,520,000

2,520,000

2,520,000

2,480,000

2,450,000

2,350,000

As of November 2, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

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