United States
United Kingdom
Canada
Australia
New Zealand
IrelandThis week on the channel +1.5M views this week
James Hoffmann searches for silky milk without an espresso machine
His foamer comparison spans handheld whisks, countertop appliances and dedicated steamers as the channel passes 400 million views.
In short
On YouTube, James Hoffmann has 2,570,000 subscribers and 403,038,662 views in all, as of November 14, 2026. In the last 7 days it gained 1,417,750 views. Its most watched video of the last 30 days is "The Best Milk Foamer For Coffee", with 956,388 views. By YouTube subscribers it is No. 1,119 of the 5,392 channels on Trari, and No. 58 of 187 in category "Cooking and food". On Instagram, @jimseven has 846,532 followers. The account gained 670 followers in the last 7 days.
YouTube: The numbers today
subscribers
2,570,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
403,038,662
▲ 1,417,750 in the last 7 days
▲ 5,374,847 in the last 30 days
▲ 5,374,847 in the last 30 days
views a day (current pace)
562,571
on a typical day: 209,591
Videos on the channel
415
1 uploaded in the last 7 days
Last upload
2 days ago
November 12, 2026
Views per subscriber
156
a new long video usually gets 542,642 views
Next milestone
3,000,000 subscribers
430,000 subscribers to go
Instagram: The numbers
@jimseven · The account on Instagram
Followers
846,532
▲ 121 a day, on average over the last 2 days
▲ 670 in the last 7 days
▲ 670 in the last 7 days
Posts
1,674
1 new post in the last 7 days
Views per Reel
310,040
usually, by 11 recent Reels
Likes per post
5,645
usually, by 14 recent posts
0.67% of followers
0.67% of followers
Place on Instagram
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By Instagram followers | 954 of 2,839 | 57 of 115 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cooking and food
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| How much do you actually need to spend to make good milk foam at home? | Reel | November 11, 2026 | 177,746 | 2,850 | 40 |
| I’m in Peru chasing a truly original specialty coffee experience. So naturally,… | Reel | September 17, 2026 | 341,390 | 10,478 | 257 |
| If you’ve never taken part in one of our giant live coffee tasting events… | Reel | September 11, 2026 | 231,419 | 4,339 | 103 |
| Grab your copy of Cherry Bones issue two at www.cherrybonesmag.com | Reel | September 9, 2026 | 414,368 | 12,407 | 327 |
| The Fellow ES1 is a first-generation espresso machine, which means I’m prepared… | Reel | September 7, 2026 | 310,089 | 3,922 | 104 |
| Welcome to the Cappuccino Index. | Reel | August 26, 2026 | 1,000,869 | 37,368 | 408 |
| Join us for The Fermentation Project that lluciasolis and I have put together!… | Reel | August 25, 2026 | 229,747 | 5,075 | 120 |
| I’ll be speaking at Bristol Coffee Festival on 12 September about the future of… | Photo | August 21, 2026 | - | 4,183 | 32 |
Of the 15 latest posts: 12 Reels, 1 carousel and 2 photos.
As of November 12, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 14, 2026 3.3x the channel's usual pace The whole channel ran that day at 562,571 views a day, 3.3 times a normal day (170,371).
This week on the channel +917K views this week
Coffee fruit wine? James Hoffmann opens the fermentation question box
Lucia joins a follow-up to the global tasting, covering processing costs, microbes and roasting at origin.
This week on the channel
An Americano with its crema skimmed off keeps James Hoffmann's kitchen busy
Five months after it went up, his deep dive into water, crema and a steamed version of the drink has passed 1.6 million views.
The video drawing the most views now
How Do I Tell The Truth About Coffee Producers?
- Video published
- November 12, 2026
- Video views so far
- 268,287
- Video views, pace per day
- 121,838
- Views on its first day
- 208,353
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By subscribers | 1,119 of 5,392 | 58 of 187 |
| By views gained this week | 2,330 of 5,236 | 103 of 185 |
| By views gained in the last 30 days | 2,512 of 5,183 | 111 of 184 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.1% of all views the category's channels gained this week
Subscribers in the category Cooking and food
Views gained this week in the category Cooking and food
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 2,570,000 subscribers 0% (0)
- Instagram · 846,532 followers +0.09% (+728)
From November 4, 2026 to November 14, 2026: on YouTube from 2,570,000 to 2,570,000 subscribers (0%), on Instagram from 845,804 to 846,532 followers (+0.09%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 14, 2026 | 2,570,000 | - |
| November 13, 2026 | 2,570,000 | - |
| November 12, 2026 | 2,570,000 | 846,532 |
| November 11, 2026 | 2,570,000 | 846,312 |
| November 10, 2026 | 2,570,000 | - |
| November 9, 2026 | 2,570,000 | 846,245 |
| November 8, 2026 | 2,570,000 | 846,133 |
| November 7, 2026 | 2,570,000 | 846,039 |
| November 6, 2026 | 2,570,000 | 845,952 |
| November 5, 2026 | 2,570,000 | 845,862 |
| November 4, 2026 | 2,570,000 | 845,804 |
YouTube: Total views, last 30 days
October 16, 2026: 397,686,633 views → November 14, 2026: 403,038,662 views · average: 184,552 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 How Do I Tell The Truth About Coffee Producers? | November 12, 2026 | 7:42 | 268,287 | 121,838 | 208,353 | 7,278 | 387 |
 Peruvian Coffee Just Got Interesting. Here's Why. | November 5, 2026 | 8:50 | 340,045 | 24,494 | 119,795 | 7,851 | 428 |
 The Best Milk Foamer For Coffee | October 28, 2026 | 36:54 | 956,388 | 6,093 | 324,655 | 9,666 | 1,327 |
 A 350 Year Old Idea Still Being Exploited For Billions | October 21, 2026 | 16:13 | 539,393 | 1,090 | 161,123 | 10,242 | 841 |
 A Delightfully Nerdy Coffee Fermentation Q&A | October 14, 2026 | 46:50 | 177,274 | 542 | - | 2,073 | 186 |
 LIVE! The Fermentation Project Global Tasting | October 3, 2026 | 1:51:56 | 281,275 | 358 | - | 3,159 | 197 |
 Taste Coffee With Me For The Last Time | September 4, 2026 | 4:39 | 518,077 | 216 | - | 6,537 | 496 |
 Join Us In The Fermentation Project | August 27, 2026 | 0:38 short | 81,293 | 53 | - | 1,208 | 85 |
 Coffee Like A Local Ep1: Lima, Peru | August 20, 2026 | 6:33 | 545,892 | 1,971 | - | 24,612 | 1,524 |
 The Fellow ES1 Espresso Machine Review | August 13, 2026 | 34:16 | 882,361 | 1,931 | - | 14,134 | 1,037 |
 The Surprising Things We Discovered In The Cost Of A Cappuc… | August 6, 2026 | 16:31 | 568,974 | 316 | - | 16,695 | 1,964 |
 I Went To Guatemala To Explain Why All Coffee Is Fermented | July 16, 2026 | 25:45 | 491,571 | 1,003 | - | 19,829 | 1,233 |
 The Philips Baristina - I'm Not Angry, Just Disappointed | June 29, 2026 | 22:25 | 843,190 | 1,225 | - | 20,685 | 1,643 |
 Grab your copy of Cherry Bones issue two now! | June 2, 2026 | 1:47 short | 51,738 | 24 | - | 993 | 42 |
 Wendougee: The Most Interesting Manufacturer in China? | May 21, 2026 | 33:10 | 723,615 | 730 | - | 13,772 | 1,234 |
Audience engagement
- likes per 1,000 views
- 21.8 in the category: 23.6
- comments per 1,000 views
- 1.7 in the category: 0.5
- a video's usual first day on this channel
- 168,368 views
- short vs long
- 2 short (up to 3 minutes), 13 long
average views per short video: 66,515
average views per long video: 548,949
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 The Ultimate Moka Pot Technique (Episode #3) | January 28, 2022 | 12:05 | 6,854,222 |
 The Ultimate French Press Technique | October 2, 2016 | 3:34 | 6,163,571 |
 Making Cappuccino/Latte/Flat White at Home (without an Espr… | April 22, 2020 | 17:36 | 5,797,358 |
 The Best Espresso Machine Under £500 | September 18, 2020 | 22:20 | 5,558,705 |
 The Ultimate V60 Technique | August 5, 2019 | 12:11 | 5,463,390 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Caffeine Testing: Specialty vs Chains | December 15, 2022 | 1:00 | 3,123,973 |
 Coffee Particle Size Analysis With A Vacuum Cleaner #Shorts | November 12, 2021 | 0:46 | 2,641,444 |
 A Coffee Design Classic: The Braun KF20 | October 21, 2022 | 0:49 | 2,269,596 |
 Unmaking Coffee #shorts | April 20, 2021 | 0:33 | 1,202,322 |
 For a cleaner puck... #Shorts | December 15, 2020 | 0:50 | 1,197,329 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Views jumpThe whole channel ran that day at 562,571 views a day, 3.3 times a normal day (170,371).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +1.5M views this week
James Hoffmann searches for silky milk without an espresso machine
His foamer comparison spans handheld whisks, countertop appliances and dedicated steamers as the channel passes 400 million views.
This week on the channel +917K views this week
Coffee fruit wine? James Hoffmann opens the fermentation question box
Lucia joins a follow-up to the global tasting, covering processing costs, microbes and roasting at origin.
This week on the channel
An Americano with its crema skimmed off keeps James Hoffmann's kitchen busy
Five months after it went up, his deep dive into water, crema and a steamed version of the drink has passed 1.6 million views.