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IrelandThis week on the channel +1.7M views this week
So Yummy's cupcake ghosts come bearing candy pumpkins
A palette-knife frosting trick joins pumpkin conchas, Frankenstein crispy treats and a cheese-pull compilation.
In short
On YouTube, So Yummy has 10,000,000 subscribers and 4,839,979,482 views in all, as of November 14, 2026. In the last 7 days it gained 1,657,535 views. Its most watched video of the last 30 days is "These cupcakes are ghoul friend goals 👻🧁", with 36,545 views. By YouTube subscribers it is No. 259 of the 5,392 channels on Trari, and No. 12 of 187 in category "Cooking and food". On Instagram, @soyummy has 9,322,806 followers.
YouTube: The numbers today
subscribers
10,000,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
4,839,979,482
▲ 1,657,535 in the last 7 days
▲ 7,108,860 in the last 30 days
▲ 7,108,860 in the last 30 days
views a day (current pace)
397,962
on a typical day: 233,700
Videos on the channel
1,873
4 uploaded in the last 7 days
Last upload
yesterday
November 13, 2026
Views per subscriber
483
a new long video usually gets 24,453 views
a new short video usually gets 18,963 views
a new short video usually gets 18,963 views
Next milestone
20,000,000 subscribers
10,000,000 subscribers to go
Instagram: The numbers
@soyummy · The account on Instagram
Followers
9,322,806
▼ 474 a day, on average over the last 2 days
Posts
5,036
8 new posts in the last 7 days
Views per Reel
413,000
usually, by 12 recent Reels
Likes per post
1,253
usually, by 12 recent posts
0.01% of followers
0.01% of followers
Place on Instagram
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By Instagram followers | 117 of 2,839 | 5 of 115 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cooking and food
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Go big or GUORD home with this pumpkin bread! 🎃 | Reel | November 12, 2026 | 310,926 | 905 | 3 |
| Link in bio. Make clean-up time a breeze with this whisk wiper 🍪🎂 | Reel | November 11, 2026 | 586,895 | 1,553 | 106 |
| Turn your pie into the star of the dessert table with this braided pumpkin crust… | Reel | November 10, 2026 | 739,865 | 2,262 | 4 |
| Link in bio. Pack your guests leftovers and mini holiday bakes in these adorable… | Reel | November 9, 2026 | 1,079,997 | 7,961 | 676 |
| Link in bio. Must-have holiday pie helpers that make pie season easy as pie 🥧🎁 | Reel | November 8, 2026 | 221,767 | 1,113 | 17 |
| Link in bio. Get egg-cellent eggs every time with this egg cooker! 🥚⏲️ | Reel | November 7, 2026 | 255,442 | 415 | 2 |
| Embrace the fall with this yummy Autumn Affogato 🍂☕🍨 | Reel | November 6, 2026 | 168,868 | 1,111 | 6 |
| Link in bio. Pack school lunches in less time with these 5 clever gadgets 🍱🎒 | Reel | November 6, 2026 | 388,780 | 1,287 | 30 |
As of November 12, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
October 22, 2026 2.3x the channel's usual pace The whole channel ran that day at 514,102 views a day, 2.3 times a normal day (227,093).
This week on the channel +1.6M views this week
Rainbow layers brighten So Yummy's October baking slate
Five uploads bring colorful desserts, jack-o-lantern pies and sweet autumn leaves to the channel.
This week on the channel 5 videos this week
Vampire cookies and a campfire cupcake: So Yummy turns to October
Two Halloween uploads arrived on the last day of September, a few days after a cookie butter latte and a sponsored carne asada taco bar.
The video drawing the most views now
Turning apple pie into a cupcake 🍎🥧🧁
- Video published
- November 13, 2026
- Video views so far
- 8,031
- Video views, pace per day
- 12,211
- Views in its first 11 hours
- 8,031
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By subscribers | 259 of 5,392 | 12 of 187 |
| By views gained this week | 2,169 of 5,236 | 97 of 185 |
| By views gained in the last 30 days | 2,198 of 5,183 | 100 of 184 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.1% of all views the category's channels gained this week
Subscribers in the category Cooking and food
Views gained this week in the category Cooking and food
YouTube: Subscribers, last 30 days
October 16, 2026: 10,000,000 subscribers → November 14, 2026: 10,000,000 subscribers (no significant change in the last month)
YouTube: Total views, last 30 days
October 16, 2026: 4,833,175,257 views → November 14, 2026: 4,839,979,482 views · average: 234,628 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 Turning apple pie into a cupcake 🍎🥧🧁 | November 13, 2026 | 0:20 short | 8,031 | 12,211 | 8,031 (11 hours) | 112 | 2 |
 Candy Desserts You Have to See to Believe | November 12, 2026 | 8:56 | 8,890 | 4,913 | 7,381 | 105 | 3 |
 Adding a touch of whimsy to my hot cocoa ☕🍄 | November 11, 2026 | 0:10 short | 23,213 | 5,610 | 13,344 | 305 | 3 |
 These turkey feather cupcakes are perfect for Thanksgiving!… | November 9, 2026 | 0:29 short | 29,478 | 654 | 12,541 | 253 | 2 |
 Go big or GUORD home with this Pumpkin bread! 🎃 | November 6, 2026 | 0:55 short | 14,366 | 521 | 5,260 | 324 | 0 |
 A pumpkin patch full of sweet surprises! 🎃🍓 | November 4, 2026 | 0:26 short | 9,778 | 287 | 4,187 | 134 | 0 |
 Pie Crust Designs That Steal the Thanksgiving Show | November 4, 2026 | 8:03 | 14,736 | 814 | 5,661 | 148 | 5 |
 Embrace the fall with this yummy Autumn Affogato 🍂☕🍨 | November 2, 2026 | 0:53 short | 12,078 | 353 | 3,805 | 334 | 3 |
 Hauntingly sweet strawberry ghosts 👻🍓 | October 30, 2026 | 0:14 short | 9,666 | 286 | 3,883 | 143 | 3 |
 Creative Thanksgiving Desserts Worth Showing Off | October 29, 2026 | 8:29 | 24,453 | 606 | 6,624 | 180 | 6 |
 Mumm(y) cookies the word! Bite into spooky sweetness 👻🍪 | October 28, 2026 | 0:18 short | 23,560 | 277 | 9,818 | 304 | 1 |
 Tempt your guests to these deadly deviled eggs 😈🥚 | October 26, 2026 | 0:47 short | 28,109 | 327 | 9,753 | 539 | 7 |
 It’s alive… and delicious! 💚⚡️ Frankenstein crispy treats … | October 23, 2026 | 0:28 short | 27,558 | 322 | 11,151 | 372 | 5 |
 These cupcakes are ghoul friend goals 👻🧁 | October 21, 2026 | 0:24 short | 36,545 | 161 | 13,131 | 390 | 3 |
 Cheesy Recipes With the Most Satisfying Cheese Pulls | October 21, 2026 | 10:06 | 34,625 | 792 | 7,609 (24 hours) | 182 | 7 |
Audience engagement
- likes per 1,000 views
- 12.5 in the category: 23.6
- comments per 1,000 views
- 0.2 in the category: 0.5
- a video's usual first day on this channel
- 8,084 views
- short vs long
- 11 short (up to 3 minutes), 4 long
average views per short video: 20,216
average views per long video: 20,676
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 10 Amazing Unicorn Themed Dessert Recipes | DIY Homemade U… | February 21, 2018 | 10:05 | 178,387,880 |
 Everything's better with sprinkles! | Cakes, Cupcakes and M… | June 24, 2018 | 10:14 | 153,571,489 |
 Last Minute Halloween Treats | Halloween Recipes | DIY Easy… | October 30, 2017 | 2:53 | 148,450,161 |
 The Final CAKEdown! Easy Cutting Hacks to Make Number Cakes… | December 5, 2018 | 10:04 | 92,603,111 |
 3 yummy flavors, 3 clever hacks, one ultimate Neapolitan ca… | June 1, 2018 | 13:35 | 89,814,000 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Interactive Mini Golf Cupcake Design #shorts | June 12, 2023 | 0:15 | 397,424,653 |
 Halloween Deviled Eggs #shorts | October 24, 2022 | 0:49 | 175,277,583 |
 Layered Frosting Flower Cupcake Design #shorts | April 26, 2023 | 0:22 | 114,294,709 |
 Carved Skull Cupcakes for a spooktacular Halloween! #shorts | October 31, 2023 | 0:24 | 93,819,238 |
 Use this tip to make your frosting stay put | June 1, 2024 | 0:14 | 86,945,510 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Views jumpThe whole channel ran that day at 514,102 views a day, 2.3 times a normal day (227,093).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +1.7M views this week
So Yummy's cupcake ghosts come bearing candy pumpkins
A palette-knife frosting trick joins pumpkin conchas, Frankenstein crispy treats and a cheese-pull compilation.
This week on the channel +1.6M views this week
Rainbow layers brighten So Yummy's October baking slate
Five uploads bring colorful desserts, jack-o-lantern pies and sweet autumn leaves to the channel.
This week on the channel 5 videos this week
Vampire cookies and a campfire cupcake: So Yummy turns to October
Two Halloween uploads arrived on the last day of September, a few days after a cookie butter latte and a sponsored carne asada taco bar.