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This week on the channel +2M views this week
Grocery-store croissants get a brunch makeover on NYT Cooking
Adrianna Adarme's almond French toast can be assembled the night before, leaving the oven to handle breakfast.
In short
On YouTube, NYT Cooking has 1,360,000 subscribers and 287,983,409 views in all, as of November 11, 2026. In the last 7 days it gained 2,668,635 views. By YouTube subscribers it is No. 1,914 of the 5,393 channels on Trari, and No. 98 of 187 in category "Cooking and food". On Instagram, @nytcooking has 5,051,799 followers.
YouTube: The numbers today
subscribers
1,360,000
no significant change in the last 7 days
▲ 10,000 in the last 30 days
▲ 10,000 in the last 30 days
total views
287,983,409
▲ 2,668,635 in the last 7 days
▲ 10,511,769 in the last 30 days
▲ 10,511,769 in the last 30 days
views a day (current pace)
388,056
on a typical day: 366,663
Videos on the channel
1,221
8 uploaded in the last 7 days
Last upload
today
November 11, 2026
Views per subscriber
211
a new short video usually gets 31,934 views
Next milestone
1,500,000 subscribers
140,000 subscribers to go
Instagram: The numbers today
@nytcooking · The account on Instagram
Followers
5,051,799
Posts
16,082
Place on Instagram
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By Instagram followers | 204 of 2,448 | 8 of 94 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cooking and food
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| This cake is very similar to a gâteau invisible, versions of which exist across… | Carousel | November 10, 2026 | - | 1,872 | 14 |
| Serve these juicy, slow-cooker turkey meatballs with mashed potatoes and… | Photo | November 9, 2026 | - | 1,035 | 8 |
| Do what you can ahead of Thanksgiving so you have more time to enjoy the day.… | Photo | November 9, 2026 | - | 946 | 1 |
| Get Melissa Clark’s (clarkbar) ⭐⭐⭐⭐⭐ recipe for Olive Oil Zucchini Bread right… | Photo | November 9, 2026 | - | 653 | 4 |
| “If love is attention, then cooking must be its purest manifestation. Cooking is… | Carousel | November 9, 2026 | - | 3,263 | 44 |
| Acorn squash + not one, not two, not three, but *four* cheeses = the ultimate… | Reel | November 9, 2026 | 392,320 | 4,980 | 158 |
| Gochujang Cranberry Sauce! Sausage and Apple Cornbread Stuffing! Doenjang Cream… | Reel | November 9, 2026 | 70,628 | 1,075 | 16 |
| Carolina Gelen (carolinagelen) takes tomato soup to very good places with the… | Photo | November 9, 2026 | - | 2,462 | 15 |
Of the 15 latest posts: 2 Reels, 4 carousels and 9 photos.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
October 25, 2026 3.4x its usual first day A Night With a Restaurant Deep Cleaner | On the J… The video opened at a pace of 140,359 views a day, 3.4 times a normal first day on this channel (41,268).
This week on the channel +2.7M views this week
Opening day at Bark Barbecue: Ruben Santana's Dominican smokehouse lands on NYT Cooking
The 300-seat Bushwick restaurant comes from a Queens pitmaster who taught himself to smoke meat in his backyard during the pandemic.
The video drawing the most views now
Eric Kim Cooks His Ideal Thanksgiving, From Start to Finish | NYT Cooking
- Video published
- November 9, 2026
- Video views so far
- 70,961
- Video views, pace per day
- 38,740
- Views on its first day
- 59,439
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By subscribers | 1,914 of 5,393 | 98 of 187 |
| By views gained this week | 1,665 of 5,274 | 78 of 187 |
| By views gained in the last 30 days | 1,722 of 5,043 | 73 of 174 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.2% of all views the category's channels gained this week
Subscribers in the category Cooking and food
Views gained this week in the category Cooking and food
YouTube: Subscribers, last 30 days
October 13, 2026: 1,350,000 subscribers → November 11, 2026: 1,360,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 277,605,622 views → November 11, 2026: 287,983,409 views · average: 357,854 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 14.4 in the category: 23.7
- comments per 1,000 views
- 0.4 in the category: 0.5
- a video's usual first day on this channel
- 29,776 views
- short vs long
- 11 short (up to 3 minutes), 4 long
average views per short video: 23,645
average views per long video: 123,683
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Make Perfect Croissants With Claire Saffitz | Try This at H… | May 7, 2021 | 29:56 | 5,816,245 |
 The Unofficial Sandwich of Harlem | Sandwich City | NYT Coo… | February 7, 2026 | 13:03 | 5,613,439 |
 What to Cook: Making Pasta | New York Times Cooking | January 22, 2019 | 0:16 | 4,952,924 |
 Matt Damon and Tom Holland: The Pizza Interview | NYT Cooki… | July 13, 2026 | 13:52 | 3,757,455 |
 Where Do NYC Cab Drivers Eat? | NYT Cooking | April 12, 2024 | 10:35 | 3,080,744 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 This Cranberry Curd Tart is an instant #holiday classic. #f… | November 20, 2023 | 0:58 | 14,681,207 |
 Just 38 seconds of #TomHolland being British #theodyssey #m… | July 13, 2026 | 0:39 | 5,906,752 |
 For the first time ever published, the Golden Diner pancake… | July 30, 2025 | 1:01 | 1,513,690 |
 Our most #popular #recipe of 2023 was… Marry Me Chicken! Ar… | January 26, 2024 | 0:28 | 1,102,928 |
 Finn Wolfhard and Natalia Dyer showed us the last food phot… | December 30, 2025 | 0:34 | 1,102,434 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video taking offA Night With a Restaurant Deep Cleaner | On the J… The video opened at a pace of 140,359 views a day, 3.4 times a normal first day on this channel (41,268).
- Views jumpThe whole channel ran that day at 840,243 views a day, 2.8 times a normal day (295,977).
- Video taking offGet the recipe for Yotam Ottolenghi and Helen Goh… The video opened at a pace of 72,590 views a day, 3.2 times a normal first day on this channel (22,784).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +2M views this week
Grocery-store croissants get a brunch makeover on NYT Cooking
Adrianna Adarme's almond French toast can be assembled the night before, leaving the oven to handle breakfast.
This week on the channel +2.7M views this week
Opening day at Bark Barbecue: Ruben Santana's Dominican smokehouse lands on NYT Cooking
The 300-seat Bushwick restaurant comes from a Queens pitmaster who taught himself to smoke meat in his backyard during the pandemic.