United States
United Kingdom
Canada
Australia
New Zealand
IrelandVideo surging 6x the video's usual pace
Sweet Impact's slushy test has viewers defending the cup
Robert Lucas gives Frozen Magic a D, but owners in the comments suggest a longer stay in the freezer.
In short
On YouTube, Sweet Impact has 3,630,000 subscribers and 1,183,177,739 views in all, as of November 14, 2026. In the last 7 days it gained 10,000 subscribers and 4,426,755 views. Its most watched video of the last 30 days is "Testing kitchen gadgets to see if they actually work", with 1,458,051 views. By YouTube subscribers it is No. 825 of the 5,392 channels on Trari, and No. 47 of 187 in category "Cooking and food". On Instagram, @thesweetimpact has 1,234,169 followers. The account lost 417 followers in the last 7 days.
YouTube: The numbers today
subscribers
3,630,000
▲ 10,000 in the last 7 days
▲ 60,000 in the last 30 days
▲ 60,000 in the last 30 days
total views
1,183,177,739
▲ 4,426,755 in the last 7 days
▲ 22,132,087 in the last 30 days
▲ 22,132,087 in the last 30 days
views a day (current pace)
1,170,583
on a typical day: 608,785
Videos on the channel
474
1 uploaded in the last 7 days
Last upload
3 days ago
November 11, 2026
Views per subscriber
325
a new long video usually gets 156,582 views
a new short video usually gets 86,758 views
a new short video usually gets 86,758 views
Next milestone
5,000,000 subscribers
1,370,000 subscribers to go
Instagram: The numbers today
@thesweetimpact · The account on Instagram
Followers
1,234,169
▼ 133 a day, on average over the last 2 days
▼ 417 in the last 7 days
▼ 417 in the last 7 days
Posts
278
1 new post in the last 7 days
Views per Reel
75,522
usually, by 15 recent Reels
Likes per post
2,342
usually, by 9 recent posts
0.19% of followers
0.19% of followers
Place on Instagram
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By Instagram followers | 758 of 2,839 | 47 of 115 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cooking and food
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Random Cake Challenge! | Reel | November 7, 2026 | 82,858 | 1,044 | 5 |
| Testing kitchen egg gadgets to see if they're actually useful | Reel | November 6, 2026 | 812,450 | 57,438 | 60 |
| Recreating Cosmic Brownies from scratch | Reel | November 4, 2026 | 55,812 | 1,453 | 16 |
| Which house would you be in? | Reel | November 4, 2026 | 3,204 | 107 | 0 |
| Trying weird kitchen gadgets to see if they actually work | Reel | November 2, 2026 | 2,525,523 | 175,857 | 109 |
| chime and visa invited me to the Teddy Swims private listening session and I had… | Reel | November 2, 2026 | 48,780 | 628 | 403 |
| What happens when I use my free will | Reel | October 30, 2026 | 52,221 | - | 26 |
| #sponsored The Sorting Hat from Harry Potter made of cake! Watch other creations… | Reel | October 29, 2026 | 367,094 | 6,824 | 64 |
As of November 14, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 14, 2026 2.9x the video's usual pace I tested viral kitchen gadgets The video ran that day at 155,169 views a day, 2.9 times its usual pace (52,936).
This week on the channel +3M views this week
A lemon sprayer earns its place in Sweet Impact's kitchen tests
Robert Lucas tries four gadgets, with whipped cream, ice cream and a blue sports drink supplying the other tests.
This week on the channel +6.7M views this week
Five million views for Sweet Impact's M&M-covered Halloween cake
Robert Lucas's four-upload week also includes a Gengar cake, a hot-sauce cupcake and a kitchen-gadget test.
The video drawing the most views now
Testing kitchen gadgets to see if they actually work
- Video published
- November 2, 2026
- Video views so far
- 1,458,051
- Video views, pace per day
- 172,464
- Views on its first day
- 51,018
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By subscribers | 825 of 5,392 | 47 of 187 |
| By views gained this week | 1,231 of 5,236 | 58 of 185 |
| By views gained in the last 30 days | 1,134 of 5,183 | 51 of 184 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.4% of all views the category's channels gained this week
- Subscriber growth this week
- 0.3% on this channel, 0.0% on the category's middle channel
Subscribers in the category Cooking and food
Views gained this week in the category Cooking and food
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 3,630,000 subscribers +0.28% (+10,000)
- Instagram · 1,234,169 followers -0.03% (-373)
From November 4, 2026 to November 14, 2026: on YouTube from 3,620,000 to 3,630,000 subscribers (+0.28%), on Instagram from 1,234,542 to 1,234,169 followers (-0.03%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 14, 2026 | 3,630,000 | 1,234,169 |
| November 13, 2026 | 3,630,000 | - |
| November 12, 2026 | 3,630,000 | 1,234,368 |
| November 11, 2026 | 3,630,000 | 1,234,515 |
| November 10, 2026 | 3,630,000 | 1,234,685 |
| November 9, 2026 | 3,620,000 | 1,234,849 |
| November 8, 2026 | 3,620,000 | 1,234,826 |
| November 7, 2026 | 3,620,000 | 1,234,586 |
| November 6, 2026 | 3,620,000 | 1,234,508 |
| November 5, 2026 | 3,620,000 | 1,234,689 |
| November 4, 2026 | 3,620,000 | 1,234,542 |
YouTube: Total views, last 30 days
October 16, 2026: 1,161,091,712 views → November 14, 2026: 1,183,177,739 views · average: 761,587 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 I tested viral kitchen gadgets | November 11, 2026 | 1:40 short | 294,568 | 155,169 | 47,148 | 16,700 | 47 |
 Making a Lorax Cake While Dressed as The Lorax | November 4, 2026 | 6:06 | 44,682 | 12,078 | - | 292 | 20 |
 Testing kitchen gadgets to see if they actually work | November 2, 2026 | 2:11 short | 1,458,051 | 172,464 | 51,018 | 62,634 | 240 |
 I had to do it | October 30, 2026 | 0:10 short | 53,788 | 2,540 | 12,534 | 3,926 | 66 |
 My Lorax costume is incredible | October 29, 2026 | 1:04 short | 65,224 | 2,471 | 29,152 | 5,640 | 106 |
 I made the Lorax as the Lorax | October 28, 2026 | 1:37 short | 83,062 | 3,615 | 31,562 | 7,094 | 114 |
 Life in south Georgia | October 25, 2026 | 0:59 short | 32,594 | 1,463 | 11,072 | 2,654 | 45 |
 I Turned the Mickey Jack-o'-Lantern into a cake! | October 21, 2026 | 6:12 | 38,077 | 1,510 | - | 454 | 26 |
 Loser eats a hot sauce cupcake | October 16, 2026 | 2:22 short | 67,992 | 1,458 | 11,424 | 4,224 | 68 |
 Black frosting is not that bad | October 15, 2026 | 1:32 short | 8,780,944 | 141,115 | - | 470,527 | 2,086 |
 I made Gengar out of cake #cake | October 14, 2026 | 1:02 short | 132,242 | 2,255 | - | 8,449 | 78 |
 Testing AS SEEN ON TV Kitchen Gadgets... Do They Actually W… | October 14, 2026 | 15:29 | 656,003 | 22,638 | - | 948 | 46 |
 My Mickey Mouse pumpkin cake transformation | October 9, 2026 | 0:14 short | 98,586 | 1,256 | - | 5,688 | 35 |
 I Tried EVERY Fast Food Chicken Nugget | October 7, 2026 | 10:57 | 268,483 | 11,015 | - | 276 | 14 |
 Who's that Pokemon? | October 1, 2026 | 0:12 short | 90,455 | 907 | - | 4,480 | 53 |
Audience engagement
- likes per 1,000 views
- 48.8 in the category: 23.5
- comments per 1,000 views
- 0.3 in the category: 0.5
- a video's usual first day on this channel
- 13,276 views
- short vs long
- 11 short (up to 3 minutes), 4 long
average views per short video: 1,014,318
average views per long video: 251,811
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 I Tried Every Fast Food Chocolate Chip Cookie So You Don't … | March 4, 2026 | 14:24 | 2,413,680 |
 I Let Cards Pick My Cake Designs and This Happened | April 2, 2026 | 4:54 | 2,302,128 |
 Creating The Little Mermaid Cake: A Step-By-Step Tutorial | June 2, 2023 | 8:27 | 2,280,331 |
 How to Make a Wicked Cake | November 22, 2024 | 11:40 | 2,215,193 |
 Making Bluey Into a Cake! | May 25, 2024 | 8:31 | 2,199,853 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Cake fail, but I saved it! #shorts | August 5, 2022 | 0:52 | 85,527,079 |
 Making my mom a birthday cake #shorts | October 21, 2022 | 1:00 | 71,780,587 |
 This is one of my best cakes #shorts | September 28, 2023 | 0:59 | 69,469,047 |
 Using only the color purple for this cake #shorts | February 9, 2023 | 0:47 | 60,656,689 |
 Making a Pikachu cake #shorts | March 23, 2023 | 1:00 | 46,289,894 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video surgingI tested viral kitchen gadgets The video ran that day at 155,169 views a day, 2.9 times its usual pace (52,936).
- Video taking offI tested viral kitchen gadgets The video opened at a pace of 47,148 views a day, 3.1 times a normal first day on this channel (14,972).
- MilestoneTesting kitchen gadgets to see if they actually w… The video passed 1,000,000 views.
- Video surgingTesting kitchen gadgets to see if they actually w… The video ran that day at 385,411 views a day, 6 times its usual pace (63,777).Read the story
- Video surgingTesting kitchen gadgets to see if they actually w… The video ran that day at 152,883 views a day, 2.8 times its usual pace (53,877).
- Video taking offI made the Lorax as the Lorax The video opened at a pace of 39,474 views a day, 3.1 times a normal first day on this channel (12,803).
- Video surgingTesting AS SEEN ON TV Kitchen Gadgets... Do They … The video ran that day at 83,506 views a day, 4.6 times its usual pace (18,309).
- Video surgingI Tried EVERY Fast Food Chicken Nugget The video ran that day at 32,910 views a day, 4.2 times its usual pace (7,782).
- Video surgingTesting AS SEEN ON TV Kitchen Gadgets... Do They … The video ran that day at 90,208 views a day, 8.7 times its usual pace (10,320).
- Video surgingI Tried EVERY Fast Food Chicken Nugget The video ran that day at 39,137 views a day, 9.1 times its usual pace (4,298).
- Video surgingTesting AS SEEN ON TV Kitchen Gadgets... Do They … The video ran that day at 54,918 views a day, 10 times its usual pace (5,365).
- Video surgingI Tried EVERY Fast Food Chicken Nugget The video ran that day at 20,186 views a day, 8 times its usual pace (2,533).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
Video surging 6x the video's usual pace
Sweet Impact's slushy test has viewers defending the cup
Robert Lucas gives Frozen Magic a D, but owners in the comments suggest a longer stay in the freezer.
This week on the channel +3M views this week
A lemon sprayer earns its place in Sweet Impact's kitchen tests
Robert Lucas tries four gadgets, with whipped cream, ice cream and a blue sports drink supplying the other tests.
This week on the channel +6.7M views this week
Five million views for Sweet Impact's M&M-covered Halloween cake
Robert Lucas's four-upload week also includes a Gengar cake, a hot-sauce cupcake and a kitchen-gadget test.
Views jump 7.8x the channel's usual pace
Robert Lucas makes the case for black frosting
Sweet Impact's frosting upload has passed nearly four million views as the cake artist's channel draws an unusually large daily audience.
Video surging 8.4x the video's usual pace
Robert Lucas puts marshmallow cobwebs over black chocolate ganache
The Sweet Impact baker calls his cake easy, but viewers have questions about all those carefully placed M&Ms.
This week on the channel 2 videos this week
Cake by random, again: Robert Lucas's dice keep rolling past two million
Alongside the random-design cake, a chicken nugget taste test and Florida's most popular dessert went up on The Sweet Impact.