Five million views for Sweet Impact's M&M-covered Halloween cake

Robert Lucas's four-upload week also includes a Gengar cake, a hot-sauce cupcake and a kitchen-gadget test.

Channel: Sweet Impact Story of October 20, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

Black frosting is not that bad

How much decorating counts as easy? Robert Lucas's answer involves covering an entire cake tier with individually placed M&Ms. His Halloween creation has now passed five million views, giving Sweet Impact's week a very different scale from its other new releases.

In "Black frosting is not that bad," Lucas smooths black chocolate ganache over the top tier, explaining that it shouldn't taste bitter. Below it sits an orange tier wrapped in a black-and-orange candy chevron. Melted marshmallows become stretchy spiderwebs, with Halloween Oreos finishing the top. The comments keep returning to the patience behind those candy rows and Lucas's rather generous definition of easy.

The cake is drawing most of the channel's daily viewing right now. But September's "I made another cake by random" also remains active, attracting fresh views more than a month after publication. Chance-picked designs haven't disappeared just because the spiders arrived.

Elsewhere among the week's four uploads, "I made Gengar out of cake #cake" brings another Pokémon to the decorating bench. "Loser eats a hot sauce cupcake" supplies the spicy premise, while "Testing AS SEEN ON TV Kitchen Gadgets... Do They Actually Work?" has Lucas testing slicers and supposed time-savers against their commercial promises.

Sweet Impact added roughly 30,000 subscribers over the week, and daily views are running at more than triple their usual level. It also had the largest weekly view gain among these nearby cooking channels, with More Best Ever Food Review Show having a substantial week too. For Lucas, the most visible draw is an ostensibly simple cake requiring a decidedly patient hand.

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Where next?

More from Sweet ImpactViews jump 7.8x the channel's usual paceRobert Lucas makes the case for black frostingSweet Impact's frosting upload has passed nearly four million views as the cake artist's channel draws an unusually large daily audience.Channel: Sweet Impact · Story of October 19, 2026 Also in Cooking and foodVideo taking off 30x its usual first daySonny Side's Budapest taste test runs into fiery paprikaBest Ever Food Review Show moves from market sausages to Wagyu goulash, testing the stereotype that Hungarian cooking is bland.Channel: Best Ever Food Review Show · Story of October 24, 2026 A different discovery todayVideo people are talking about 11x its usual commentsZelenskyy tells Steven Bartlett why he needed "ammunition, not a ride"In a nearly two-hour conversation, Ukraine's president moves from sleepless nights and grieving parents to Bucha, Paddington Bear and the morning the invasion …Channel: The Diary Of A CEO · Story of October 24, 2026

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The videos drawing views on Sweet Impact right now

I made Gengar out of cake #cake58,361 views · 2026-10-14 Loser eats a hot sauce cupcake33,450 views · 2026-10-16 Testing AS SEEN ON TV Kitchen Gadgets... Do They Actually Work?17,311 views · 2026-10-14 I made another cake by random3,309,953 views

The numbers

Here is how Sweet Impact's uploads and audience moved this week.

views gained this week: this channel and similar channels

Sweet Impact

6,749,234

More Best Ever Food Revie…

4,895,127

The Bearded Butchers

4,738,757

Miniature Cooking Ideas

4,095,185

Eater

2,888,754

You Suck At Cooking

2,075,629

Royal Cooking

1,994,919

Cowboy Kent Rollins

1,410,806

SAM THE COOKING GUY

1,056,750

subscribers

3,600,000

▲ 30,000 in the last 7 days

total views

1,166,961,428

views per day

2,010,032

typical day: 611,050

first-day views of each video posted this week

Black frosting is not that bad

179,344

I made Gengar out of cake #cake

13,302

Loser eats a hot sauce cupcake

11,424

Testing AS SEEN ON TV Kitchen Gadgets..…

6,751

subscribers: this channel and similar channels

Eater

4,050,000

More Best Ever Food Revie…

3,920,000

SAM THE COOKING GUY

3,870,000

You Suck At Cooking

3,710,000

Royal Cooking

3,690,000

The Bearded Butchers

3,680,000

Miniature Cooking Ideas

3,620,000

Sweet Impact

3,600,000

Cowboy Kent Rollins

3,570,000

As of October 20, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.