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This week on the channel +901K views this week
Pumpkin skeptic SAM THE COOKING GUY puts it in mac and cheese
Bacon, sharp white cheddar and sage breadcrumbs make the case, alongside a new habanero-loaded Hellfire Burger.
In short
On YouTube, SAM THE COOKING GUY has 3,870,000 subscribers and 737,636,924 views in all, as of November 14, 2026. In the last 7 days it gained 1,089,908 views. Its most watched video of the last 30 days is "I Can't Believe 4 Ingredients Make THIS!", with 442,140 views. By YouTube subscribers it is No. 777 of the 5,392 channels on Trari, and No. 43 of 187 in category "Cooking and food". On Instagram, @thecookingguy has 324,318 followers. The account lost 111 followers in the last 7 days.
YouTube: The numbers today
subscribers
3,870,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
737,636,924
▲ 1,089,908 in the last 7 days
▲ 4,264,276 in the last 30 days
▲ 4,264,276 in the last 30 days
views a day (current pace)
173,123
on a typical day: 154,299
Videos on the channel
2,184
2 uploaded in the last 7 days
Last upload
today
November 14, 2026
Views per subscriber
190
a new long video usually gets 198,061 views
Next milestone
5,000,000 subscribers
1,130,000 subscribers to go
Instagram: The numbers
@thecookingguy · The account on Instagram
Followers
324,318
▼ 13 a day, on average over the last 2 days
▼ 111 in the last 7 days
▼ 111 in the last 7 days
Posts
4,749
2 new posts in the last 7 days
Views per Reel
16,428
usually, by 6 recent Reels
Likes per post
670
usually, by 13 recent posts
0.21% of followers
0.21% of followers
Place on Instagram
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By Instagram followers | 1,494 of 2,839 | 81 of 115 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cooking and food
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Growing up in Canada, we wore a red poppy every Remembrance Day, as people do in… | Photo | November 11, 2026 | - | 743 | 14 |
| The Kewpie Food Truck Tour continues, including Long Beach 11/14, Rancho… | Reel | November 10, 2026 | 136,506 | 374 | 9 |
| I’ve been a Kewpie fan for years. Apparently, it runs in the family. | Photo | October 29, 2026 | - | 719 | 18 |
| Never thought I’d be on a list with Ina Garten, The Rock and Arnold… | Carousel | October 28, 2026 | - | 1,150 | 63 |
| Some people travel with an entourage. I travel with a giant mayonnaise baby.… | Reel | October 24, 2026 | 12,704 | 149 | 5 |
| Summer looking so cute, so peaceful, so relaxed. And no idea she’s an hour away… | Photo | October 20, 2026 | - | 261 | 9 |
| The Kewpie baby is on tour, and there’s no backstage pass required! | Photo | October 19, 2026 | - | 210 | 6 |
| Yes this may be basic grits 101, but don’t come at me - I’m from California. And… | Reel | October 19, 2026 | 28,361 | 432 | 21 |
Of the 15 latest posts: 7 Reels, 2 carousels and 6 photos.
As of November 12, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +1.1M views this week
Red wine finishes the spaghetti on SAM THE COOKING GUY
Spicy Italian sausage, shallots and Parmesan join the pasta, while Japanese beef curry supplies the week's budget dinner.
This week on the channel 2 videos this week
A chicken pancake from Seoul joins Sam the Cooking Guy's table
Inspired by a recent trip to Korea, it comes topped with a fried egg, chili crisp and a heap of curly green onions.
The video drawing the most views now
This Breakfast Casserole Is So Good It Should Be ILLEGAL!
- Video published
- November 11, 2026
- Video views so far
- 200,314
- Video views, pace per day
- 18,301
- Views on its first day
- 126,572
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cooking and food | |
|---|---|---|
| By subscribers | 777 of 5,392 | 43 of 187 |
| By views gained this week | 2,618 of 5,236 | 120 of 185 |
| By views gained in the last 30 days | 2,774 of 5,183 | 126 of 184 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.1% of all views the category's channels gained this week
Subscribers in the category Cooking and food
Views gained this week in the category Cooking and food
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 3,870,000 subscribers +0.26% (+10,000)
- Instagram · 324,318 followers -0.04% (-145)
From November 4, 2026 to November 14, 2026: on YouTube from 3,860,000 to 3,870,000 subscribers (+0.26%), on Instagram from 324,463 to 324,318 followers (-0.04%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 14, 2026 | 3,870,000 | - |
| November 13, 2026 | 3,870,000 | - |
| November 12, 2026 | 3,870,000 | 324,318 |
| November 11, 2026 | 3,870,000 | - |
| November 10, 2026 | 3,870,000 | 324,342 |
| November 9, 2026 | 3,870,000 | 324,378 |
| November 8, 2026 | 3,870,000 | 324,392 |
| November 7, 2026 | 3,870,000 | 324,396 |
| November 6, 2026 | 3,870,000 | 324,399 |
| November 5, 2026 | 3,860,000 | 324,429 |
| November 4, 2026 | 3,860,000 | 324,463 |
YouTube: Total views, last 30 days
October 16, 2026: 733,407,125 views → November 14, 2026: 737,636,924 views · average: 145,855 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 20.3 in the category: 23.6
- comments per 1,000 views
- 0.8 in the category: 0.5
- a video's usual first day on this channel
- 110,912 views
- short vs long
- 0 short (up to 3 minutes), 15 long
average views per long video: 220,709
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 THE BEST BURGER I'VE EVER MADE (v2.0) | SAM THE COOKING GUY… | April 22, 2020 | 22:24 | 7,574,785 |
 The Best Munchies - 6 Quick & Easy Recipes | SAM THE COOKIN… | April 19, 2019 | 31:50 | 6,764,050 |
 The Best Carne Asada | SAM THE COOKING GUY | July 2, 2018 | 5:10 | 5,899,738 |
 CHEESY JUICY BEEFY BIRRIA TACOS, WOW! | SAM THE COOKING GUY… | September 14, 2020 | 17:26 | 5,106,256 |
 The Best Steak EVER Starts with this Beef Tenderloin Recipe… | June 21, 2019 | 30:35 | 5,055,888 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 NASHVILLE HOT DOGS MIGHT BE THE BEST WAY TO EAT A HOT DOG | January 6, 2026 | 2:57 | 265,816 |
 THE TACO BELL ENCHIRITO FROM MY CHILDHOOD | January 19, 2026 | 2:47 | 162,979 |
 The CRAZIEST Burger I’ve Ever Made 🤯 | March 8, 2025 | 1:00 | 137,577 |
 STEAK AU POIVRE AKA PEPPER STEAK ☝🏻#ad @viatortravel | March 3, 2023 | 1:00 | 128,591 |
 CHEESEBURGER SOUP? | May 13, 2025 | 2:01 | 109,814 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +901K views this week
Pumpkin skeptic SAM THE COOKING GUY puts it in mac and cheese
Bacon, sharp white cheddar and sage breadcrumbs make the case, alongside a new habanero-loaded Hellfire Burger.
This week on the channel +1.1M views this week
Red wine finishes the spaghetti on SAM THE COOKING GUY
Spicy Italian sausage, shallots and Parmesan join the pasta, while Japanese beef curry supplies the week's budget dinner.
This week on the channel 2 videos this week
A chicken pancake from Seoul joins Sam the Cooking Guy's table
Inspired by a recent trip to Korea, it comes topped with a fried egg, chili crisp and a heap of curly green onions.