BrainCraft asks whether sleepmaxxing has made bedtime too complicated
Vanessa Hill's sole new upload pairs a critique of sleep trends with a sponsored mattress segment.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
Has sleep become overcomplicated? #shorts
Dr Vanessa Hill has a question for anyone trying to perfect their nightly sleep score: has the optimisation become part of the problem? In "Has sleep become overcomplicated? #shorts", she takes aim at the expanding bedtime toolkit of mouth tape, peptide injections and supplement stacks.
The Short is sponsored by a mattress company and includes a product endorsement. Before that segment, Hill points to a systematic review finding little evidence and potential risks for mouth taping. Her broader argument is about priorities: chasing every variable makes little sense if basic comfort is getting overlooked.
The week's only upload has reached about 12,000 views. Beneath it, viewers ask how mouth taping is supposed to work, while another offers a rather simpler definition of sleepmaxxing: skipping a party to go to bed. Several comments also raise the distinction between science education and advertising.
BrainCraft's subscriber count was unchanged over the week, and daily views are currently around half their usual level. That quieter pattern also appears at nearby health channels SkinnyMedic and Medlife Crisis; ADHD Love, by contrast, is having a much busier spell.
The main source of viewing momentum remains "Why your brain feels different at 11pm". That longer September upload connects the forgetting curve, research on time-of-day differences in wellbeing and Hill's own late-night Pinterest habit. It is drawing considerably more daily views than the new Short, keeping BrainCraft's earlier exploration of the evening self active alongside its latest bedtime question.
Published on Trari
Where next?
What viewers say
I've been using the term 'sleepmaxxing' just for the concept of skipping a party to go to bed instead.
@lizah_aartSee it on YouTubeHow was taping your mouth supposed to help you sleep?
@B_o_o_s_eSee it on YouTubeDoes mouth tapping help sleep ?? ,,how?
@thehumanunseentvSee it on YouTube
Public comments from the video's page on YouTube
The videos drawing views on BrainCraft right now
- Channel
- BrainCraft
- Subscribers
- 622,000
- Channel views, last 7 days
- 33,045
- Videos published this week
- 1
- Video published
- November 2, 2026
- Video views so far
- 12,440
- Views on its first day
- 6,133
The numbers
Here is how BrainCraft's week looks in views and subscribers.
💡 Test your knowledge
What does Vanessa Hill mean by "sleepmaxxing" in the new Short?
Hill describes sleepmaxxing as trying to optimise every single variable to achieve the perfect sleep score.



