Alex Elliott's UK goodbye comes with a California coaching partnership
The golf coach is joining Chris Trott at The Trott Shop, with a start date dependent on visas.
Why this story? The video opened at a pace of 152,921 views a day, 9.4 times a normal first day on this channel (16,196).
It's time to say goodbye...and thank you
Video summary
Press to jump
- 0:00Elliott announces that he is moving his life and business from the UK to the USA.
- 1:00He thanks viewers for supporting the channel and making the move possible.
- 2:21He explains his longstanding connection with Chris Trott and Trott's club-fitting background.
- 3:42Trott will handle equipment fittings, while Elliott will provide coaching at the California facility.
- 5:15Elliott hopes to start around late January or early February, depending on visas.
- 6:11He reflects on leaving family in Britain while pursuing the opportunity in California.
"Chris is doing the fittings; I'm going to be doing the coaching." Alex Elliott's explanation is simple, even if the move behind it is anything but: he is taking his life and business from Britain to the United States.
His upload, "It's time to say goodbye...and thank you", announces a new base at The Trott Shop at The VUE Club in Rancho Santa Fe, California. The goodbye is to the UK, not an announcement that he is stopping videos or teaching.
Elliott describes a connection with club fitter and creator Chris Trott stretching back fifteen years. Their partnership brings equipment fitting and golf instruction under the same roof, with each taking responsibility for his own speciality.
For a channel usually occupied with chipping setups, wrist positions and iron drills, this is a more personal update. Elliott thanks viewers for making the change possible, then acknowledges the mixed feelings that come with leaving family in Britain. He hopes to begin around late January or early February, subject to visa processing.
The announcement reached roughly 76,000 views in eight hours, already well beyond the channel's usual full first day. The comments are unusually busy too: American viewers offer a welcome, while others recall lessons with Elliott or years spent learning from his videos. Several UK viewers frame their replies as a farewell, even as his coaching work prepares to cross the Atlantic.
Published on Trari
Where next?
What viewers say
Congratulations Alex, what an awesome opportunity. Looking forward to having you here in the US mate!
@LandonCahowSee it on YouTubeBeen watching you for years from across the pond. Happy for you to get this opportunity; sounds like a start to something epic! Welcome to the US!
@HeelerDawgSee it on YouTubeGood luck and thank you for my lesson it was a pleasure to come and see you
@stuartross3289See it on YouTube
6 more comments
Congratulations. Well deserved. So pleased to have met you and the lesson will be something I always remember!
@simonrandall7130See it on YouTubeI want to say well done to you and good luck. I found you on here a couple of years ago and you've helped me with my game. You deserve it and the very best of luck to you and the family.
@derekclark9646See it on YouTubeGood luck for your future Alex
I've been watching your vids for years and learnt so much from you. You deserve your rewards@stephensmillie-r1zSee it on YouTubeI wish you all the luck in the world with your future ventures. It was a great honour and a pleasure to have met you Alex so thank you and good luck 🏌🏻
@Wonkygolfer-7zfSee it on YouTubeMany congratulations Alex! I've been watching your videos for years and your passion and desire to help has always come across in spades. Couldn't have happened to 2 better blokes! You and Trottie?! What a team!!
@markcroftsofficialSee it on YouTubeThank You for Everything Alex You Will Be Very Badly Missed Here in the UK Good Luck in the Future
@thedevil2611See it on YouTube
Public comments from the video's page on YouTube
- Channel
- AlexElliottGolf
- Subscribers
- 414,000 ▲ 1,000 this week
- Channel views, last 7 days
- 591,187
- Channel views, pace per day
- 57,045 (on a normal day: 110,649)
- Video published
- November 2, 2026
- Video views so far
- 76,302 (less than a day online)
- Video views, pace per day
- 152,921
The numbers
The move announcement has already passed the audience for a usual full first day, with comments arriving far beyond their normal level.
💡 Test your knowledge
Which US state will be home to Elliott's new coaching base?
Elliott names The Trott Shop at The VUE Club in Rancho Santa Fe, California, as his new base.


