Amanda Hess's ex-tradwives give The New York Times a twentyfold start
A report on homemaking influencers who have turned on the lifestyle they once sold comes a day after the channel's 'Breaking Bad' argument had its own strong opening.
The New York TimesStory of Why this story? The video opened at a pace of 345,102 views a day, 21 times a normal first day on this channel (16,652).
Why Ex-Tradwives Are Rejecting the Movement
More than a hundred thousand people have already watched "Why Ex-Tradwives Are Rejecting the Movement," and it went up only a day ago. A new video on The New York Times channel usually opens far more modestly. This one started at about twenty times that pace.
That makes two culture pieces in two days. The previous standout was a critic's case for "Breaking Bad." This time the subject is the internet itself.
The tradwife, short for "traditional wife," became a familiar social media figure: homemaking, motherhood and old-fashioned gender roles, filmed and shared with millions. The video turns to the women who are leaving that world behind. Amanda Hess, the paper's critic at large, who has long written about online culture, explains the growing wave of former tradwife influencers. She also talks with one of them, Bernadine Bluntly.
The tags reach into marriage, children, feminism and antifeminism, which says a lot about how much ground one short report covers.
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- Channel
- The New York Times
- Subscribers
- 5,280,000
- Video published
- September 28, 2026
- Video views so far
- 109,548 (less than a day online)
- Video views, pace per day
- 345,102
The numbers
Here are the figures behind a first day far above what a new New York Times video usually gets.
