Briar, New Orleans and a mother's unsolved murder: Coven Academy's first chapter
The Disney+ channel's sneak peek of its witch boarding-school series has passed two million views, far ahead of anything else the service posted this month.
Disney PlusStory of Why this story? The whole channel is running at 2,445,895 views a day, 11 times a normal day (226,436).
Coven Academy again. A week ago the official Disney Plus channel was running below its usual pace. Now it is drawing roughly ten times its ordinary daily views, and one upload is the obvious place to look.
"Coven Academy | Chapter 1 | Disney+" went up on October 2, the day every episode of the series arrived on the service, and it has passed 2.3 million views. It is a sneak peek of the opening chapter. Briar, a fiercely independent New Yorker, arrives at an elite boarding school in New Orleans, finds it full of magic and meets classmates Tegan and Sasha. She also starts to suspect that her mother's unsolved murder is tied to this hidden world. The show follows three teenage witches and their warlock peers, so the clip sets up a mystery as well as a school.
The rest of the channel's October has moved at a far gentler pace. The monthly lineup video, which runs from a Scrubs return to a Family Guy Halloween special, is still short of the clip by a wide margin. The "Huluween" teasers are quieter still. So is a Throwbacks podcast episode in which Sherry Cola and Cierra Ramirez sit down with Kimberly J. Brown and J. Paul Zimmerman, Marnie and Dylan in Halloweentown, to talk spells, set stories and working with Debbie Reynolds.
One school of witches, freshly opened, is carrying the rest of the channel's month.
Published on Trari
Read next
Is this your channel?
Share the story with your audience: in a community post, in your channel's description or on your socials. The text and the badge are ready.
You may use the picture, the badge, and link it to this story.
- Channel
- Disney Plus
- Subscribers
- 2,190,000
- Channel views, last 7 days
- 3,829,798
- Channel views, pace per day
- 2,445,895 (on a normal day: 226,436)
The numbers
Most of the channel's busiest stretch in a while traces back to a single sneak peek, as the figures below show.
💡 Test your knowledge
Debbie Reynolds, who played the grandmother in Halloweentown, starred alongside Gene Kelly in which 1952 musical?
Debbie Reynolds played Kathy Selden opposite Gene Kelly and Donald O'Connor in Singin' in the Rain, released in 1952.
