Video taking off 11x its usual first day

Indonesia's oxygen remark deepens the regional haze dispute

BBC World Service's Asia Specific examines why smoke keeps crossing borders, and what leverage Singapore has over the businesses involved.

Why this story? The video opened at a pace of 87,407 views a day, 11 times a normal first day on this channel (7,927).

Why a comment about haze fired up Indonesia’s neighbours  - Asia Specific podcast, BBC World ServiceWhy a comment about haze fired up Indonesia’s neighbours - Asia Specific podcast, BBC World Service

Things we can learn from the video

Press to jump

  1. 4:48Ajengrastri explains the backlash to officials suggesting neighbors should appreciate Indonesia's clean air outside haze season.
  2. 6:18Fickling explains how Indonesian palm oil and paper operations connect to companies headquartered or traded in Singapore.
  3. 9:24Fickling argues Singapore could demand supply-chain transparency, taking cues from European Union deforestation rules.
  4. 11:00Ajengrastri explains restrictions on slash-and-burn clearing, customary exemptions and the loophole involving proxy burning.
  5. 17:25Domestic calls for a national emergency declaration aim to mobilize more Indonesian state resources.
  6. 21:04Ajengrastri describes pessimism among Indonesians who have endured prolonged hazardous air without sufficient government action.

Neighbors should be grateful for the oxygen Indonesia's forests provide outside haze season. That was the message from an Indonesian government spokesman that sharpened an already tense regional dispute, as smoke from land-clearing fires spread beyond the country's borders.

On BBC World Service's Asia Specific, host Mariko Oi gets past the remark to a more consequential question: why has a problem that returns so predictably proved so difficult to stop?

Jakarta-based BBC journalist Astudestra Ajengrastri describes hazardous air in Kalimantan and public frustration over the government's response. The episode also reports temporary school closures in Malaysia and Brunei. For communities closest to the fires, this is not simply a diplomatic argument.

Bloomberg Opinion columnist David Fickling identifies a complication in the familiar demand that Indonesia act: palm oil and pulp-and-paper businesses operating there can have headquarters or financial ties in Singapore. He argues that Singapore could use those connections to demand more transparent supply chains, drawing a comparison with European Union deforestation rules.

Singapore has sent notices ordering companies it suspects are linked to the fires to help fight them. Those notices are not fines or findings of responsibility. The discussion distinguishes the power to demand action from the much harder task of holding businesses accountable.

The episode has passed 100,000 views, with an estimated first-day audience about eleven times the channel's usual start for comparable videos. Its central issue is less easily resolved: Ajengrastri describes Indonesians enduring prolonged smoke while waiting for concrete government action and enforcement.

Published on Trari

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The facts
Subscribers
2,240,000 ▲ 10,000 this week
Channel views, last 7 days
4,047,583
Channel views, pace per day
573,302 (on a normal day: 537,739)
Video published
October 20, 2026
Video views so far
103,899 (2 days online)
Video views, pace per day
82,187

The numbers

The haze episode drew an unusually large first-day audience for BBC World Service's regular videos. Its comment section was also much busier than usual.

the video's first day
usual first day here
7,927
this video
87,407
subscribers
2,240,000
▲ 10,000 in the last 7 days
total views
389,031,873
views per day
573,302
typical day: 537,739
the video
views
103,899
likes
504
comments
264
days online
2
subscribers: this channel and similar channels
ITV News
2,260,000
GBNews
2,190,000
AccuWeather
2,180,000
As of October 22, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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