Video taking off 30x its usual first day

Mark Coleman calls sobriety his greatest achievement

The second season of Dark Side of the Cage follows the first UFC heavyweight champion from Olympic disappointment to an overdose, rehab and the 2024 fire at his parents' home.

Why this story? The video opened at a pace of 106,176 views a day, 30 times a normal first day on this channel (3,562).

Mark Coleman: UFC Glory, Addiction and Survival | Dark Side of the Cage (Episode 8)Mark Coleman: UFC Glory, Addiction and Survival | Dark Side of the Cage (Episode 8)

Things we can learn from the video

Press to jump

  1. 2:14Coleman says The Smashing Machine portrayals made him look too nice and skipped over his character defects.
  2. 5:17He describes the sexual abuse he experienced during his college wrestling years.
  3. 8:18After placing seventh at the 1992 Olympics, he goes through depression, heavy drinking and work as a bouncer.
  4. 14:15He wins the first UFC heavyweight title, then partying costs him his place in the UFC.
  5. 32:17Wes Sims finds him isolated in a hotel room, and Coleman enters rehab.
  6. 38:10He describes the 2024 house fire, the coma that followed and his appearance at UFC 300.

Mark Coleman did not want to be remembered as the nice guy. Early in the eighth episode of VICE TV's Dark Side of the Cage, he talks about how he was portrayed in The Smashing Machine, both the 2002 documentary and the 2025 film. He says they showed him as kinder than he was and passed over what he calls his character defects. "I turned myself into a fucking monster," he says.

The episode drew more than 100,000 views in under a day. A longer upload on this channel usually starts with a few thousand. It is a hard watch, and it opens with a warning about detailed discussion of sexual abuse.

Coleman tells the story in order. He grew up painfully shy in Fremont, Ohio, and found confidence only through wrestling. He describes being sexually abused during his college years. He placed seventh at the 1992 Barcelona Olympics, then spent four years drinking and working as a bar bouncer.

That stretch produces the moment many viewers are discussing. While his former teammate Nick Nutter is being interviewed, Coleman walks onto the set twice to correct the timeline. He did not wrestle in those years, he insists: "I lifted weights and I drank!"

The rest moves quickly. He became the first UFC heavyweight champion and later won PRIDE's 2000 Grand Prix. Before he faced Fedor Emelianenko, an accidental overdose left him on life support. After his career ended, Wes Sims found him alone in a hotel room and helped him get to rehab.

The final chapter is the March 2024 fire at his parents' home. Coleman carried both of them out, then collapsed from smoke inhalation and spent three days in a medically induced coma. His dog Hammer died in the fire. Weeks later he stood sober at UFC 300 to present the BMF belt to Max Holloway.

His own summary ignores the belts: "I learned how to live life sober, and it's the greatest thing I've ever done."

Published on Trari

Where next?

Or follow us on Telegram

The facts
Channel
VICE TV
Subscribers
2,770,000
Channel views, last 7 days
99,298
Channel views, pace per day
-452,489 (on a normal day: 165,994)
Video published
October 21, 2026
Video views so far
104,716 (less than a day online)
Video views, pace per day
106,176

The numbers

The Coleman episode opened far faster than a typical longer VICE TV upload, while the series' shorter clips about him drew a few thousand views each.

the video's first day
usual first day here
3,562
this video
106,176
subscribers
2,770,000
no significant change in the last 7 days
total views
681,514,797
views per day
-452,489
typical day: 165,994
the video
views
104,716
likes
1,851
comments
339
days online
1
subscribers: this channel and similar channels
HBO Max
3,200,000
VICE TV
2,770,000
E! News
2,670,000
Apple TV
2,490,000
As of October 22, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube